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Rivian Might Have A Problem Keeping Up With Demand

Dec. 18, 2021 8:41 AM ET by Karl Furlong Industry News / 3 Comments Can the EV startup ramp up production quickly enough to satisfy demand? Not every promising EV startup manages to get to the point where vehicles start rolling off the production line, but Rivian has done it. The first Rivian R1T pickup was produced in September, and the company aims to have delivered 1,000 R1T pickups and R1S SUVs before the end of the year. Although it's great to see the company getting the ball rolling, it's going to have to dramatically increase production numbers next year. That's because Rivian's pre-order numbers have been revealed in a new post shared on Rivian Owners Forum. To cut a long story short, Rivian's pre-order backlog is significant. Rivian Rivian According to information on the forum, Rivian recently disclosed a pre-order backlog of 55,400 R1T and R1S vehicles to investors. The plan is to deliver these vehicles by the end of 2023. Although that number can't compete with the 100,000 pre-orders Ford received for the F-150 Lightning, it's impressive for a new company. Of course, all the pre-orders in the world mean very little if they can't be matched by a production plant that can keep pace. That's a tall order considering recent news that deliveries of some R1S models were pushed back to May 2022 at the earliest, with some customers saying their delivery date was updated to as late as September 2022. Rivian Rivian Rivian Rivian's new battery plant situated east of Atlanta will help the company to ramp up production, but this plant has yet to be built. "Rivian needs to ramp quickly and effectively to materialize as a serious long-term contender," said Baird Equity Research analyst George Gianarikas when speaking to investors. However, Joseph Spak from RBC Capital Markets said that although it won't all be smooth sailing for Rivian, he expects the company to hit its production targets. Some analysts predict that Rivian will only turn an operating profit in 2025. Rivian Rivian Rivian

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Rivian R1T Truck Karl Furlong Senior Editor Sweaty-palmed hot laps are fun, but Karl is a gearhead cut from a different cloth - or is that finely stitched Nappa leather? An E23 BMW 7 Series was the first car he fell madly in love with three decades ago, and this affection for Autobahn-conquering luxury sedans has persisted. Following studies in copywriting and journalism, along with stints in TV scriptwriting and marketing that had far too little to do with cars, Karl kept the fire burning by writing for automotive websites on the side, including a Florida-based auto repair shop and another for Porsche enthusiasts. It all came together when he joined CarBuzz in 2019. He has penned some of the latest news, reviews, and features ever since. Contact Karl @FuelAffection LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top