You Could Buy An Entire Car With This Ridiculous Mercedes EQS Markup CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News You Could Buy An Entire Car With This Ridiculous Mercedes EQS Markup

You Could Buy An Entire Car With This Ridiculous Mercedes EQS Markup

Jan. 01, 2022 9:22 AM ET by Jared Rosenholtz Industry News / 22 Comments These market adjustment aren't going to help EV adoption. Tesla raises its prices constantly throughout the year, but at least buyers know that the price they'll pay is the same across the country. This is not so for legacy automakers who have to sell their new electric vehicles through a traditional dealership network. We've already spotted crazy market adjustments on the Mustang Mach-E and now dealerships are already getting greedy with the 2021 Mercedes-Benz EQS Sedan. A Twitter user who reserved an EQS 580 was told his vehicle was ready for collection. But before he had a chance to take delivery, the dealership informed him about a $50,000 markup on top of the $119,110 starting price. The EQS is a great car, but we don't think it's worth paying roughly 40% over MSRP. https://twitter.com/Jon4Lakers/status/1476003487762710530 CarBuzz Mercedes-Benz Mercedes-Benz Rather than pay this exorbitant fee, Jon Rettinger passed on the car and ordered a Lucid Air instead. Like Tesla, Lucid uses a direct-to-consumer sales model, meaning it doesn't have franchised dealers that can change prices on a whim. Many states have laws that prevent automakers from selling new cars directly to consumers without a dealer acting as a middleman. Though there are benefits to the dealer system, we've seen recently that the supply chain shortages have resulted in predatory pricing for consumers who have no power to buy cars from directly from the manufacturer. Car companies can set the MSRP, but it's up to the individual dealer to decide the sale price. Mercedes has announced a new hybrid sales model where it can sell directly to consumers and compensate the dealer later, but it will only be available in Europe. Mercedes-Benz Mercedes-Benz Moving back to the EQS, Rettinger decided to email Mercedes-Benz USA to see if the company could do anything about reversing the markup. However, the response he received pretty much affirmed the worst case scenario. "I'm afraid there is not much we can do from the corporate side. Pricing is completely up to the dealer, we are legally not allowed to intervene. There's extremely limited supply initially - we are certainly not endorsing this premium but not up to us. I certainly believe the car is worth it," a Mercedes representative answered. We hope more consumers will choose not to pay these ridiculous markups, though we understand some buyers need a new vehicle right away. Attaching markups on brand-new products is the wrong way to encourage EV adoption and will push buyers towards newer automakers like Lucid, Tesla, and Rivian. Lucid Lucid Lucid

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Mercedes-Benz EQS Sedan Lucid Air Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top