Marvel Finally Gets Product Placement Right With Hyundai Ioniq 5 CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Marvel Finally Gets Product Placement Right With Hyundai Ioniq 5

Marvel Finally Gets Product Placement Right With Hyundai Ioniq 5

Dec. 17, 2021 12:07 PM ET by Gerhard Horn Video / 2 Comments Product placement at its best. If you've seen any of Marvel's many MCU films, you'll know that they strike a deal with an automotive manufacturer for every single movie. Tony Stark had a thing for Audis, Black Widow drove a Chevrolet Corvette, and Black Panther was a Lexus guy. Unless you've been hiding in a bunker for the last year, you'll know that the new Spider-Man movie dropped this week. We watched it on opening day, and it was yet another cinematic masterpiece from the house of the mouse. But you would not know that Hyundai was the vehicle partner for this movie from watching it. We only know that as Hyundai is flaunting it all over YouTube, but we can't remember seeing the car at all. Well played, Hyundai. The previous films certainly weren't as subtle.
UPDATE: The Ioniq 5 does indeed make an appearance, driven by Happy Hogan during a gut-wrenching scene. Hyundai/Facebook HyundaiUSA/YouTube HyundaiUSA/YouTube Hyundai recently posted a behind-the-scenes video of Tom Holland and Jacob Batalon in the new Ioniq 5. This must have been a cut scene because it is irrelevant to the film. The only person we remember driving is Happy Hogan, and he used to be a Rolls Royce guy. Perhaps he decided to go green. Good for him. Actually, we're just poking fun at Hyundai. The behind-the-scenes footage is from Hyundai's short film produced with the two famous actors. There are a lot of surprises in the movie, and Hyundai likely didn't want to hazard any potential spoilers. We respect that and thank Hyundai for its dedication. It references a gag used in the first Tom Holland Spider-Man movie, Homecoming. In short, Spider-Man's powers are useless when there aren't any tall buildings around, so what's a superhero to do when he's stuck in a small town in a flat state like Illinois? Hyundai has the answer. Your best friend drives out to get you in the all-electric Hyundai Ioniq 5. According to the EPA, it has a driving range of 303 miles, so you can't be that far from home. Still impressive for an EV, however. The Ioniq is the latest EV on the US market and one of the cheapest available. With the Federal Tax Incentive deducted, it retails for just $32,200. HyundaiUSA/YouTube HyundaiUSA/YouTube HyundaiUSA/YouTube HyundaiUSA/YouTube

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Hyundai Ioniq 5 Gerhard Horn Senior Editor Gerhard knew from a young age that he wanted to be an automotive journalist. He completely disappointed his parents by completing degrees in communication and English, as well as diplomas in graphic design and film and art appreciation. He later interned at various automotive publications, before landing a permanent position at a newspaper. He became the editor within two years, after which he landed a job as the deputy editor at a national publication, where he spent eight years traveling the world, driving, and writing. In his current role as senior editor, he writes news, reviews, scripts, and opinion pieces. When he’s not supposed to be working, you’ll probably find him working. When he’s forced to take a break, you’ll find him at the movies, or behind the wheel of a ‘92 NA Miata called Kimiko. Contact Gerhard @GrootScreenGerhard LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top