Lincoln Advertises New Aviator The Only Way It Knows How CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Lincoln Advertises New Aviator The Only Way It Knows How

Lincoln Advertises New Aviator The Only Way It Knows How

Sep. 13, 2019 6:05 AM ET by Jared Rosenholtz Video / 9 Comments With Matthew McConaughey, of course. When Lincoln first showed off the 2020 Aviator we had just one question - how long would it be until we saw Matthew McConaughey behind the wheel? Ok, so that wasn't exactly our first question but it hasn't taken long for Lincoln to give us an answer. The American luxury automaker has just released its new "Fresh Take" campaign for the new Aviator, which of course includes actor and spokesperson Matthew McConaughey. "The name [of the campaign] refers to our fresh take on movement and highlights how different we are from our competitors," says Eric Peterson, Lincoln marketing communications manager. "We don't focus on such aggressive, over-the-top performance. When you're in a Lincoln Aviator, we want the whole experience to simply make you feel better." Lincoln Lincoln Lincoln The new Aviator, especially in hybrid Grand Touring guise, features a ton of power courtesy of its 3.0-liter twin-turbocharged V6 engine producing 494 horsepower and 630 lb-ft of torque. Those numbers seem savage on paper but the Aviator delivers it effortlessly and in near-silence. Accompanying Mr. McConaughey is an original score performed by the Detroit Symphony Orchestra, who also helped design the classy warning chimes in the Aviator. The commercial shows an Aviator driving through a cloud of pink and blue smoke. McConaughey says, "Performance comes in lots of flavors," alluding to the brash, overly aggressive competitors from other luxury automakers. "Then there's performance that just leaves you feeling better as a result. That's the kind Lincoln's about," he continues. Lincoln Lincoln It is nowhere near the strangest commercial we've seen from McConaughey, who has generated endless memes and parodies since becoming Lincoln's spokesperson. McConaughey can be a bit strange in the ads, but they have helped Lincoln boost sales tremendously. The "Fresh Take" campaign will launch on multiple channels with digital-first Twitter and YouTube takeovers and a broadcast debut during the Notre Dame Football game, airing at 2:30 p.m. EDT on NBC. Lincoln Lincoln Lincoln

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Lincoln Aviator Lincoln Aviator Hybrid Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top