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Jaguar Will NOT Give Up On This Important Segment

Sep. 10, 2019 12:35 PM ET by Jared Rosenholtz / 2 Comments SUVs are not the only focus for Jaguar. With SUVs dominating vehicle sales, it didn't make sense for Jaguar to continue only building sedans while letting its sister company Land Rover handle the SUVs. The move worked flawlessly as the first SUV, the F-Pace, is now the company's best-selling model. But where does this leave the company's sedans like the compact XE and the mid-size XF? Jaguar has already confirmed an all-electric successor to its flagship XJ sedan, but do the XE and XF still have a place in the lineup? According to a recent interview with Autocar at the 2019 Frankfurt Motor Show, Jaguar is not ready to abandon sedans to focus on SUVs. In fact, the company is working to make its sedans even better. Jaguar Jaguar Julian Thomson, Jaguar's new design boss who replaces Ian Callum, said the company will not "go full bore into SUVs," adding that "we will do cars in the future, too." SUVs have certainly been popular for Jaguar but the company says it does not want to abandon any segments. "Cars [non-SUVs] are an important market to us. We now have lots of competent SUVs in our showroom but we need to satisfy all customers with different powertrain and body choices," Thompson said. Along with the all-electric XJ, the XE and XF will receive dramatically new replacements. "It's more challenging to do standout products in that market but Jags need to be different and new," said Thomson. "The world's not all turning SUV and we will need cars. I believe that." Jaguar Jaguar We won't see the XE and XF replacements for a few years but Thompson did confirm the XF is set to receive the same updates seen on the 2020 XE. As for the F-Type sports car, it is set to receive updates and continue on into future generations. "With sports cars, you've got to have them," said Thomson. "They're flag-waving for a premium brand and the dream still exists for people. Whether or not they'll go electric, the jury is still out." Jaguar Jaguar Jaguar

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Jaguar XE Jaguar XF Sedan Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top