EVs Will Be Cadillac' s Last Chance To Succeed CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News EVs Will Be Cadillac' s Last Chance To Succeed

EVs Will Be Cadillac' s Last Chance To Succeed

Jan. 19, 2019 8:50 AM ET by Jared Rosenholtz / 9 Comments Could one more failure result in Cadillac's end? At the 2019 Detroit Auto Show, Cadillac had a lot more to reveal than just its all-new three-row XT6 crossover. Prior to the show, we heard General Motors would morph the Cadillac brand into an all-electric luxury Tesla rival. Although we didn't get to see a surprise reveal of an Audi e-Tron or Mercedes EQC rival, Cadillac did show two pictures of a future EV crossover concept. We have no idea what this new vehicle will be called, how much it will cost, or what its range will be, though we do know it may be Cadillac's last hope for success, according to the company's president. Cadillac Cadillac Speaking to Reuters at the Detroit Auto Show, newly appointed GM president Mark Reuss said, "We don't have any chances left with taking Cadillac to a really new place. This is pretty much it." This is a rather dooming comment from the man who just took over America's largest automaker after working his way up from being an intern back in 1983. Reuss really wants to see Cadillac succeed, "So we really have to hit the ball here," he added. "It's my job to make sure we do." Cadillac Cadillac Cadillac We have already seen the Jaguar I-Pace challenge Tesla in the luxury EV crossover segment and Audi, BMW, and Mercedes are not far behind. Reuss says "one of the first" fully electric models from GM's new BEV3 platform should arrive on the market sometime in 2022. It is too early to tell whether this will be too late, as the Jaguar and the Germans will have the market to themselves for a few years by then. Cadillac will continue to sell cars with internal combustion engines for "for quite a few years," said Reuss. "All I'm focused on is what we're doing right now - and getting momentum back in Cadillac." Cadillac

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Cadillac XT6 Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top