Is A Name Change Coming For One Of America' s Biggest Automakers CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Is A Name Change Coming For One Of America' s Biggest Automakers

Is A Name Change Coming For One Of America' s Biggest Automakers

Jan. 09, 2019 5:30 PM ET by Jared Rosenholtz Industry News / 28 Comments One analyst seems to think so. Late in 2008 and early 2009, the US spent billions of dollars to bail out General Motors and Chrysler. While Chrysler was later bought out by Fiat, GM has managed to remain on its own, though some would still like to see GM pay back the $11.2 billion it was given. Even with a surge of new crossover models, GM failed to hit its sales targets in 2018 and the company's stock price has suffered as a result. It may be time for a big change according to a Bloomberg report. Morgan Stanley analyst Adam Jonas even said: "several investors have asked us about the potential for a name change to accompany a radical strategic shift for the company." Chevrolet Chevrolet "We have no knowledge or strong opinion on a potential name change, but do not exclude the possibility of such an action being considered by GM's leadership to help foster perception and cultural change," Jonas said. A GM spokesperson confirmed the company is not considering a name change, though the idea is not unheard of in today's market. Many household-name companies have rebranded in recent years, including Dunkin Donuts to just Dunkin and Michael Kors to Capri Holdings Ltd. Back in 2005, you may remember GM placing small, "mark of excellence" badges on its cars to improve familiarity with all of its brands. Those GM badges were removed after 2009 to avoid the stigma of being government-backed. Chevrolet Jonas didn't mention what he believes would be a good name, though investors may be looking for something geared towards electric cars. Electric Motors could be an interesting name, though it would likely preclude the company from building cars with internal combustion engines. Do you think GM should consider a name change and if so, what do you think the name should be? Frankly, we think Fiat-Chrysler should be the one to change its name. The Chrysler brand is important only in name as the Jeep brand is basically carrying the rest of FCA. Chrysler itself only sells two models, the 300 and Pacifica, and we think it is time for the brand to die off to let Jeep stand in the spotlight. GMC Buick Cadillac

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Chevrolet Bolt EV Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top