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Is Kia Too Embarrassed To Put Its Badge On The Stunning Stinger

Apr. 02, 2017 8:00 AM ET by Jared Rosenholtz Industry News / 17 Comments Even in its home market? We claimed the Kia Stinger as the undisputed best reveal at the 2017 Detroit Auto Show. The Stinger simply blew us away with its fantastic looks and announced performance capabilities. Kia will sell the Stinger with a Kia badge in the US, but not in its home market of South Korea. This is an interesting decision given that Kia's sister brand, Hyundai, has recently given up trying to sell luxury cars with its name and logo. Instead, Hyundai created the Genesis sub-brand, which will hopefully help convince brand-conscious American luxury buyers. Before Hyundai tried to create its own Lexus competitor brand, it did try its hand at creating unique badges for the Genesis and Equus sedans in order to set them apart from other Hyundais. And now the Kia Stinger just had its debut at its hometown Seoul Motor Show, and the vehicle on display did not have any Kia badges on it, but rather a unique badge that looks like the letter E. The meaning behind this new logo is unknown, but it'll be interesting to see whether American Stinger buyers would prefer it over the regular Kia badge. Even though the Stinger looks like a fantastic car, some buyers may still be hesitant to admit they just purchased a $40,000 to $50,000 Kia sports sedan. This was the same issue that we had when we tested the Kia K900. Even though the car was loaded with tech and felt like it was worth every bit of its $60,000 price tag, everyone we spoke to about it felt uncomfortable spending that much for a Kia. We still love the Stinger, and can't wait to get behind the wheel. But we still be some will probably buy one and order these Korean market badges online like people have done with the Chevy SS and Holden badges. If the badge was your only reason for not liking the Kia Stinger, perhaps this news might change your mind. However, we still wonder why Kia was too embarrassed to keep its familiar badge in its home market.

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Kia K900 Hyundai Equus Hyundai Genesis Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top