Cadillac' s Revolutionary Lease Program Might Be A Huge Failure CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Cadillac' s Revolutionary Lease Program Might Be A Huge Failure

Cadillac' s Revolutionary Lease Program Might Be A Huge Failure

Feb. 05, 2017 7:00 AM ET by Jared Rosenholtz Technology / 19 Comments So much for being able to lease a carmaker's whole lineup. Cadillac recently introduced a new program that would allow customers to lease every car in its lineup for $1,500. The program is called "Book By Cadillac" and it's basically a program that allows customers to switch out cars from Cadillac. This means that someone could have a CTS-V for a trip to the beach, then take an Escalade the next week on a ski trip. We absolutely loved this idea, and hoped that other automakers like BMW and Mercedes-Benz would copy it. However, according to 24/7 Wall Street, the program may be a colossal failure. Cadillac According to the report, Book customers get no response when they sign up for the service. GM also claims that it does not have enough cars for all of the people who want to sign up for the program. The service is only available in New York City as a test, but Cadillac still cannot fulfill subscriptions. Some customers have received this message when they try to sign up, "Thank you for your interest in becoming a Book by Cadillac member. At this time, there have been more requests than the number of open subscriptions. When a Book by Cadillac subscription becomes available, you will be contacted about the next steps." This is certainly not good for an expensive luxury service. If Cadillac can't make this service work in New York City alone, we don't think that it bodes well for an expansion into other cities and regions. We were really hoping that Mercedes-Benz would launch a similar service where customers could have a G-Class one week and an AMG GT the next. However, if Cadillac shows that the idea isn't viable, we can kiss goodbye the idea of other automakers starting similar programs.

Join The Discussion

Show Comments (19)

Gallery

1 Photos Tags: #Cadillac News #Technology

Related Cars

Cadillac CTS-V Sedan Cadillac Escalade Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top