Is GM Considering Selling More Brands Following Opel CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Is GM Considering Selling More Brands Following Opel
Is GM Considering Selling More Brands Following Opel
Mar. 13, 2017 2:05 PM ET by Jay Traugott Industry News / 47 Comments Buick? GMC? What's next? The aftermath of General Motor's sale of its Europe-based Opel and Vauxhall brands to the PSA Group signals a major change for the Detroit automaker. CEO Mary Barra, according to Automotive News, has already clarified that the "Opel deal is not the end of its effort to pare its portfolio." However, it's pretty unlikely at the moment that GM would decide on yet another dramatic sale in the immediate future. "There's a little more work that we're doing in the international markets," Barra stated in Paris following the completion of the Opel-PSA deal. Pontiac "Our overall philosophy is that every country, every market segment has to earn its cost of capital." Remember, Opel lost some $20 billion for GM since 1999, hence the sale. But Barra and her top lieutenants are not afraid of shaking up the status quo if the situation calls for it. According to Kelly Blue Book senior analyst, Rebecca Lindland, "In Mary Barra's GM, everything is on the table." Does this mean additional brands, even ones sold in the US like Buick and GMC, could see the chopping block if they don't return expected profits? Not likely, at least not at the moment. Remember, GM already cleaned house, brand wise, as part of the US government bailout conditions, killing Pontiac, Hummer, Saturn and Saab. As we've already reported, GM is now more focused on crossovers rather than sedans or coupes, hence the Buick Verano's recent execution. The V8-powered Chevrolet SS sedan is also on its way out. At the same time, Chevrolet Impala and Buick LaCrosse sales are falling, so their time may be limited as well. Basically, GM wants to free up more capital for SUVs, pickups, autonomous vehicles, Cadillac and the Chinese market. Markets that could be in trouble in terms of GM limiting or ending manufacturing are Russia, Australia, Indonesia and Thailand. But GM's new thinking is that if anything, brand or market, can't prove its worth, it'll be finished. Pontiac Join The Discussion
Show Comments (47) Gallery
2 Photos Tags: #Chevrolet News #Buick News #Industry News #Pricing Related Cars
Chevrolet SS Buick LaCrosse LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top