Hyundai Trademarks ' Palisade' And ' Grandeur' Names For New Models CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Hyundai Trademarks ' Palisade' And ' Grandeur' Names For New Models

Hyundai Trademarks ' Palisade' And ' Grandeur' Names For New Models

Apr. 06, 2018 1:20 PM ET by Jared Rosenholtz Industry News / 2 Comments One will be an SUV, but what about the other? Before an automaker can apply a new name to a vehicle, it has to be trademarked to ensure no other company is already using it. Sometimes trademark requests end up meaning nothing, and other times they result in future models for a car company. According to Auto Guide, Hyundai has filed to trademark the names "Palisade" and "Grandeur" with the United States Patent and Trademark Office. Both names have been filed for use on "automobiles and structural parts thereof," so it seems safe to assume the company wants to use them for future models. Hyundai Palisade means a large fence or enclosure, which could be some sort of SUV. Details on this model are slim, but it will likely share a platform with the upcoming Kia Telluride. This would place it above Hyundai's other SUVs - the Kona, Tucson, and Santa Fe - as a sort of flagship model. This new SUV is expected to be revealed sometime next year with a full release in 2019 or 2020. The Grandeur name could signal the comeback of the Hyundai Azera, which was killed off in 2017 after it posted slow sales in a dying full-size sedan segment. The Azera was a very forgettable car, so you're forgiven if you forgot it even existed. Hyundai The Azera was badged as the Grandeur in other markets, so perhaps this could be Hyundai's attempt to rebrand it in the United States. Hyundai likely has access to the wonderful RWD platform used by the Kia Stinger and Genesis G70, so perhaps the Grandeur could take the platform and focus it more on luxury than sport. Hyundai Hyundai Hyundai

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Hyundai Santa Fe Hyundai Palisade Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top