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BMW Commercial Pulled Because One Person Complained

May. 12, 2018 6:00 AM ET by Jared Rosenholtz / 18 Comments The cars in the ad were going kind of fast... gasp. BMW wanted to create an advertisement that would help show off its xDrive all-wheel-drive system. Of course, the best way to show this type of system in use is to create a commercial with cars driving through inclement weather such as rain and snow. Unfortunately, the ad BMW came up with called "Get Out There," was deemed too extreme for UK television according to Hugo Griffiths of Auto Express. The UK Advertising Standards Authority (ASA) said the ad "condoned faster, dangerous and irresponsible driving," so it was taken off the air. We watched the advertisement, and it seems hard to believe that the ad was condoning speeding. In fact, it seems like the cars in the ad were all driving at a reasonable speed, but the camera angles made them look faster. BMW argued that all of the cars were driven in a safe, responsible manner, but the ASA said the X5 demonstrated "a slight reduction in traction." The UK has strict laws for car advertisements that have famously banned ads in the past, including ones from BMW. Ads in the UK must not show "dangerous, competitive, inconsiderate or irresponsible driving" and "must not demonstrate power, acceleration or handling characteristics except in a clear context of safety." Out of the 9.3 million people who were estimated to have seen the ad, just a single complaint was enough to ban it. We feel sorry for BMW, who spent all of that money just to have one person turn it into a waste.

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BMW X5 BMW 7 Series Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top