Why Are Ultra-Luxury Car Companies Doing So Well Right Now CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Why Are Ultra-Luxury Car Companies Doing So Well Right Now

Why Are Ultra-Luxury Car Companies Doing So Well Right Now

May. 07, 2018 3:20 PM ET by Jared Rosenholtz Industry News / 1 Comment Rich people just keep getting richer. If you look around at all of the ultra-luxury automakers - Aston Martin, Bentley, Ferrari, Lamborghini, Rolls-Royce - they all seem to be steady and growing in sales volume, especially with the introduction of SUV models. This wasn't always the case, because during much of the 20th century, almost all of these companies faced bankruptcy at some point. Speaking to Automotive News, Andy Palmer, CEO of Aston Martin, said the key to success has been that "richer people are getting richer and there are more of them." Aston Martin Among the very rich, "the area which is growing quickest and represents their biggest spend is luxury and ultra-luxury cars" added Palmer. The results for the ultra-luxury segment have been staggering. McLaren, Ferrari and Lamborghini all posted record sales in 2017, and even a small volume manufacturer like Lotus posted a profit. Andy Palmer has been instrumental to helping Aston Martin improve its quality by implementing Toyota's management system, Kanbans, which uses color-coded cards used by workers to order more parts. "I don't care about volumes a day. I care about getting cars off the end of the line without reworking" said Palmer. Palmer even personally signed off on the first 458 DB11 models built, saying "There's no more profound way of sending the message to the work force that quality is the most important thing." The growth doesn't seem to be slowing down for ultra-luxury automakers, which is great news for enthusiast. Now, companies like Aston Martin can concern themselves with more trivial pursuits, such as keep their brand exclusive. "There is a volume limit to every brand if they want to remain rare and exclusive" warned Palmer. Aston Martin Bentley Lamborghini Rolls-Royce

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Aston Martin DB11 Coupe Bentley Continental GT Lamborghini Huracan Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top