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Genesis May Have Just Shot Itself In the Foot

May. 02, 2018 5:25 PM ET by Jared Rosenholtz Industry News / 48 Comments The Korean luxury brand will now be sold at all Hyundai dealerships. In a smart business move, Hyundai decided to take its Genesis and Equus sedans, and rebadge them as the Genesis G80 and G90 respectively. Along with the name change, Hyundai was gearing up for the next stage of the Genesis brand's development: building standalone dealerships. This move would have been great for the luxury Genesis models, because it would separate them from their humble Hyundai siblings. Unfortunately, Hyundai dealers weren't too happy about the change, and the company has gone back on its plan. Genesis Automotive News reports that Genesis General Manager, Erwin Raphael, told Hyundai's dealer council that the opportunity to sell the Genesis brand would now be offered to all Hyundai dealers in the US. This announcement contradicts earlier plans to create separate Genesis dealerships. The initial plan involved opening up 100 Genesis dealerships in 48 markets, preventing Hyundai dealerships from being able to sell Genesis models. In the new plan, all current Hyundai dealerships will be eligible to apply to become a Genesis retailer. Genesis An anonymous dealer was quoted saying "By having more nationwide distribution, you're going to allay consumer fears that they'll be traveling and not be able to get service on their vehicle. If it pans out, it'll be a great thing. It'll help sell more cars, it'll help overall dealer profitably, strengthen their dealer network, and include all those who want to sell the product, and believe in the Genesis product, to sell and service those cars." From the sounds of the deal, Hyundai dealerships will still have to build separate showrooms and facilities for Genesis dealers, but we think the company is making a big mistake by not keeping the Genesis brand more distinct. Hyundai Hyundai Genesis

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Genesis G70 Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top