VW Creates Phone Cases From Crashed Cars CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News VW Creates Phone Cases From Crashed Cars

VW Creates Phone Cases From Crashed Cars

Apr. 29, 2018 7:00 AM ET by Michael Accardi Crash / Comments Tragic way to build awareness. We all know the dangers of texting and other miscellaneous smartphone use while driving, yet almost everyone still does it– ironically, you might even be doing it right now. The data is inarguable at this point, you're 23 times more likely to be in an accident when looking down at your phone while behind the wheel of a moving motor vehicle. Volkswagen's Swedish arm decided it would help try and build awareness with a tangibly tragic, yet constant reminder of how quickly a seemingly innocuous distraction can turn fatal. Sweden's government finally got around to banning phone use while driving in February, and VW and its Scandinavian agency, Nord DDB, dreamt up "Crashed Cases," a limited-line of grimly unique Apple iPhone 8 cases made with the sheetmetal of cars that were wrecked in an accident caused by a driver distracted by phone use. Unfortunately, the country hasn't seen a noticeable decrease in the number of accidents, which is when VW decided to step in. Initially, the campaign will kick off with just 153 of the handmade cases, each being produced with the metal from one of the serious accidents to have happened in Sweden during the first month of a new ban on phone use while driving.It's unclear if Crashed Cases will be an ongoing effort, and it would be macabre for consumers to hope or ask the company to make more of the avant garde metallic cases considering the unfortunate nature of the material's provenance. "We know how easily it happens that you accidentally pick up your phone to receive a call or to send a text," says Johan Karlsson, Brand Manager at Volkswagen Stockholm. "But you are 23 times more likely to be in a car accident if you text and drive, so it's important to know how serious the matter is. We believe a phone case made by unfortunate cars makes you think twice before you pick up your phone. It will be like a silent reminder to keep focus on the road and not multitask while driving." Each case costs 599 Swedish crowns, or about $70 and all profits will go to Trafikskadefonden, which helps rehabilitate victims of car crashes.

Join The Discussion

Add first comment

Gallery

6 Photos Tags: #Volkswagen News #Crash #Video

Related Cars

Volkswagen Jetta LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top