Is $10 000 Off An Escalade Enough To Keep People Away From Navigators CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Is $10 000 Off An Escalade Enough To Keep People Away From Navigators

Is $10 000 Off An Escalade Enough To Keep People Away From Navigators

Apr. 17, 2018 7:08 AM ET by Jared Rosenholtz / 16 Comments The Lincoln Navigator is catching up, but Cadillac isn't giving in. The new Navigator is a fresh entry into the full-size SUV segment, and Lincoln is selling them faster than it can make them. In fact, the Navigator is so good that GM has to offer discounts in order to stay competitive. GM is no stranger to big discounts, so the company is offering up to $10,000 to keep Escalade owners from switching to a Navigator. A nationwide $10,000 deal applies to lessees of all 2016 model Escalades, while owners are being offered a $7,500 discount - this according to Automotive News. These discounts are valid through May 31 according to a GM memo. Jim Cain, a GM spokesperson, referred to the discount as "an exclusive private offer" designed to "keep people in the family." Cadillac has plenty of reasons to want to keep its customers from switching to Lincoln. The Escalade isn't a particularly high volume model, selling just 22,994 units in 2017, but it produces around $1 billion in annual profit for GM. The Navigator is still being outsold by the Escalade, but sales have increased by 63% so far in 2018. In fact, dealerships have been struggling to keep up with demand, as Navigators average just 10 days on the lot before being sold. Cadillac GM's plan seems to be working, because Escalade sales are up and the average transaction price has been rising slightly. We still prefer the new Navigator, but $10,000 off a new Escalade could be enough to sway our decision. Cadillac Cadillac Cadillac

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Cadillac Escalade Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top