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Ford Could Build EVs After The Current Fiesta Is Dead

Apr. 03, 2018 4:45 PM ET by Jared Rosenholtz Industry News / 3 Comments Too bad this won't be until 2023. The future of the Ford Fiesta has recently been put into doubt. Ford decided against bringing the current Fiesta to the U.S. market. Instead, the U.S. will get the EcoSport, basically a Fiesta on stilts. Rumors indicate the Fiesta could be killed off completely, due to the popularity and profitability of crossovers. We aren't quite sure what to believe, because Automotive News Europe reports Ford could use the factory where the Fiesta is currently produced in Germany to build EVs. In reality, this plan is a number of years away from execution. Ford Ford says it wants to wait to retool the factory in Cologne, Germany, until the lifecycle of the current Fiesta is due to end. Luckily for Fiesta fans, the current model is expected to last until 2023. Gunnar Herrmann, chairman of Ford of Germany, said it would take around 15 months to retool the factory to build EV models, but the investment would only be worthwhile if EV sales reached 30,000 to 40,000 units per year. "It will be possible if the sales' numbers are moving up more powerfully. Unfortunately, today electric cars are not especially profitable yet," Herrmann said. BMW echoed similar claims about the profitability of EVs. Ford plans to invest $5 billion in electric vehicles by 2022, and introduce at least 13 electrified models in the next five years. Today it is too expensive for automakers like Ford to invest heavily in EV production, but government subsidies could help. "The state could do its part to initiate the structural shift, as could the federal government," Herrmann said. At least for now, Ford will keep the Fiesta going. Ford Ford

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Ford Fiesta Hatchback Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top