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Subaru Doesn' t Want To ' Rush' Autonomous Cars

Apr. 02, 2018 5:59 PM ET by Jared Rosenholtz / 7 Comments Instead, Subaru will wait and build them in a 'smart way.' Autonomous cars are a hot-button issue right now. Proponents of self-driving vehicles claim they will be much safer than the current paradigm of human driven vehicles, while detractors argue the legal minutia of who is responsible when an autonomous car fails. As we have seen, autonomous car technology is far from foolproof and several crashes have been recorded. Many automakers want to be the first to offer a truly self-driving car, and have released new technologies to give consumers a taste of what the autonomous future will be like. Subaru Subaru is not one of the automakers racing to be the first with autonomous driving tech. The company current offers a suite of driver aids with its advanced EyeSight system, but a self-driving car is not in Subaru's immediate plans. In an interview with Car Advice, CEO of Subaru America, Tom Doll, said, "Despite what some other manufacturers might be saying about their system, or trying to rush them too much into the marketplace, we are going to do it in a smart way." Doll mocked other "self-driving" systems because "You can't take your eyes off the road." Consumers clearly overestimate the capabilities of these systems and rely too heavily on them, resulting in fatal accidents. Doll reiterated his company will not place the advantages of being the first to market with a self-driving car over customer safety. "We are going to do it in a way to make sure our customers are safe, we are going to try and prevent collisions first, and from there we will take it forward," he added. Subaru's latest EyeSight system can recognize the face of the driver and know when they aren't paying attention to the road. When asked about the time table of adding level three or four autonomous technology EyeSight, Doll said, "It's out there, we don't have a specific timetable, I won't say decades but it's not imminent." Only time will tell if Subaru is making the smart decision, or a huge mistake. Subaru Subaru Subaru Subaru

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Subaru Forester Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top