Buying A Polestar Won' t Be Like Buying A Normal Car CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Buying A Polestar Won' t Be Like Buying A Normal Car

Buying A Polestar Won' t Be Like Buying A Normal Car

Sep. 21, 2018 6:20 PM ET by Jared Rosenholtz / 2 Comments In fact, it will be rather similar to buying a Tesla. Saying we've been excited for the upcoming Polestar 1 would be an understatement. The car will be sold in extremely limited numbers, meaning only a few people will get to experience the 600-horsepower grand tourer. After the Polestar 1, Volvo's performance brand will introduce an electric sedan called the Polestar 2. Both cars will be sold through bespoke showrooms that will be called Polestar Spaces. These spaces will have an extremely modern design. Their sales tactics will be very forward thinking as well. Polestar As a new brand, Polestar needs to differentiate itself from the pack, and the first step is through the Polestar Spaces. Unlike a traditional car company, Polestar isn't interested in just selling its cars for a set price. Instead, the brand will offer a subscription service, which includes insurance and maintenance. Thomas Ingenlath, Chief Executive Officer at Polestar says "We also want to remove the hassle from traditional car ownership. The customer will be able to research, configure and order their car online. They can choose our innovative subscription model that enables them to have all their motoring costs covered by one single monthly payment." Volvo When you go into a Polestar Space, you won't encounter traditional dealership sales tactics. Ingenlath says customers will "interact with non-commissioned product experts who are totally focused on enhancing their brand experience and giving them the information they want and need. They will also have pick-up and delivery servicing, meaning that their days of standing in line at service reception are over." The idea of selling cars with no pressure isn't unheard of in the US - Tesla has been using a similar concept to disrupt the old-fashioned dealership model for several years now. We are still excited to see Polestar finally arrive as its own production brand. The first year production run of the Polestar 1 is already sold out, with 200 units destined for the US market. Hopefully, the Polestar 2 will be sold in less limited numbers. Polestar Polestar Polestar Volvo

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Volvo S60 Polestar Polestar 1 Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top