Aston Martin Varekai SUV Will Easily Be Brand' s Best Seller CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Aston Martin Varekai SUV Will Easily Be Brand' s Best Seller

Aston Martin Varekai SUV Will Easily Be Brand' s Best Seller

Oct. 01, 2018 7:00 PM ET by Jared Rosenholtz / 6 Comments To no one's surprise, the upcoming SUV should sell like hotcakes. For a while, we all believed Aston Martin's first ever SUV model would be called the DBX. The UK brand later trademarked the name Varekai, which should be the actual name of the company's first SUV. A purely electric Lagonda SUV is also planned but the Varekai should adopt the 4.0-liter twin-turbo V8 from Mercedes-AMG, which is also used in the DB11 and Vantage to produce just over 500 horsepower - a 700 hp hybrid version is also rumored. So far, the Varekai sounds like a recipe for success. As we've seen with models like the Jaguar F-Pace, a brand's first SUV can have a major impact on sales. According to Automotive News, Aston Martin already predicts that its first SUV will outsell all of its other models. Aston Martin This prediction doesn't come as too much of a surprise considering Aston Martin's low volume and the current success of SUVs. At a meeting to discuss the company's potential initial public offering (IPO), Aston predicted it would sell 3,850 SUVs per year, which would eclipse the 3,250 unit prediction for the Vantage. If anything, we think this projection may be a bit conservative. Lamborghini expects its Urus SUV to account for nearly half of its total sales by the end of 2019 but only plans to sell around 1,000 units in the first year. Perhaps Aston is simply predicting a conservative number for the SUV's first sales year, but we could easily see it matching the sales of the DB11, Vantage, and DBS Superleggera combined after a year or so. Aston said its first SUV should help it reach new customers, including female buyers. The added demand for an SUV should also aid with the company's plans to increase from 160 to 200 dealers, including six more in North and South America. The Varekai is expected to enter production in 2020 and should go on sale shortly after. This is expected to be a huge seller for Aston Martin, one that will push sales over 10,000 units per year by 2021. Aston Martin

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Aston Martin Vantage Coupe Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top