Mitsubishi' s Reason For Not Fearing Tariffs Is Actually Hilarious CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Mitsubishi' s Reason For Not Fearing Tariffs Is Actually Hilarious

Mitsubishi' s Reason For Not Fearing Tariffs Is Actually Hilarious

Aug. 14, 2018 1:25 PM ET by Jared Rosenholtz Government / 1 Comment Why isn't the struggling automaker worried? Automakers around the world are all shaking in their collective boots over the recent tariffs proposed by US president Donald Trump. Among the many frightened automakers, Mitsubishi is surprisingly not concerned about the threats of a 25% tariff on imported vehicles in the US. Speaking to Automotive News, Mitsubishi COO Trevor Mann said the company will be able to overcome the hurdles of auto tariffs. "In the short term," he says, "I would see it as a bump in the road." Mitsubishi Mitsubishi is struggling to ditch its distressed image in the US, which could be achieved with the help of a new design director that was poached from Alfa Romeo. The company is planning to introduce new models by 2020, like the next generation of the Outlander SUV. Even though Mitsubishi currently builds all of its cars outside of the US, Mann says the company can overcome tariffs by utilizing platforms and engines from alliance partners Renault and Nissan. After 2020, Mitsubishi could return to the US with a new manufacturing plant, which would further help the brand avoid tariff costs. Mitsubishi The biggest reason why Mitsubishi isn't afraid of the tariffs is that only 10% of the company's global sales (and even less of its profits) come from the US. "It's not going to be a corporate disaster for us," Mann said, "the impact on us would be less than on many other brands." Basically, Mitsubishi is too small for US tariffs to even matter. There is a chance that Mitsubishi's planned efforts could help revitalize the company, but for now, the Japanese automaker has bigger problems than tariffs - like introducing new models, increasing sales, finding greater synergy with Renault and Nissan, and repairing relationships with US dealers. Mitsubishi Mitsubishi

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Mitsubishi Outlander Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top