We Can' t Believe This Car Commerical Was Written By Artificial Intelligence CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News We Can' t Believe This Car Commerical Was Written By Artificial Intelligence

We Can' t Believe This Car Commerical Was Written By Artificial Intelligence

Nov. 19, 2018 11:40 AM ET by Jared Rosenholtz / 5 Comments Next thing we know, AI will be in the dealership selling cars. As the technology continues to evolve, the uses for Artificial Intelligence (AI) continue to expand. Elon Musk wants to use AI to improve Tesla's Autopilot system while Mercedes-Benz will include AI technology in the dashboard of the new A-Class. In the A-Class, AI will be able to learn the driver's habits and generate song playlists, make navigation prompts more intuitive, or suggest a phone contact who is frequently called at the same time of the day. While these uses for AI are quite practical, Lexus decided to be a bit more ambitious. Lexus wanted to find out if AI could be used to sell cars, so the company just released a new ad called 'Drive by Intuition,' which was scripted entirely by AI. Lexus The 60-second ad for the 2019 ES 300h was directed by Oscar-winning director Kevin Macdonald, though the script was completely written by the AI system IBM Watson, the same AI system used to defeat former champions of the game show Jeopardy! The system was given a range of external audio, text, and visual data from which to create the commercial. This is the first time an AI has been used to create a car commercial. AI has been used frequently to create movie scripts and songs, though Lexus has gone a step further by actually producing the results. We thought a car commercial created by a computer would be quite random, though it actually tells a compelling story. Lexus The ad tells the story of a Lexus master craftsman who completes his work on the ES 300h, only for it to be taken directly to a crash test. Just before the car is about to be crashed, the emergency braking system activates to stop before the impact. It is a fairly simple commercial, though it is impressive to remember the whole thing was created by a computer. Who knows where the advancement of AI will stop. Perhaps, instead of just writing car commercials, AI systems will find their way into car dealerships to sell you your next car.

Join The Discussion

Show Comments (5)

Gallery

8 Photos Tags: #Lexus News #Technology #Video

Related Cars

Lexus ES Hybrid Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top