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Ford Shifts Marketing Focus To Keep Customers From Leaving

Oct. 21, 2018 7:15 AM ET by Jared Rosenholtz / 1 Comment Some customers are upset over the decision to kill off sedans and hatchbacks. Following the decision to discontinue all sedan and hatchback models except for the Mustang, Ford knows that it needs to change its marketing focus moving forward. So far, this has involved cutting advertising for models like the Focus and Fusion but will now include a new set of commercials under its 'Built Ford Proud' campaign. These commercials will begin airing throughout college football this weekend and focus on explaining how Ford is set to replace 75% of its US lineup by 2020, including the all-new Ranger, Escape, and Explorer next year, and an all-electric performance SUV in 2020. Many of the ads star Bryan Cranston, best known for playing Walter White in Breaking Bad and for starring in Malcolm in the Middle. Our favorite commercial is the 60-second "The Future is Built" ad, where Cranston delivers a monologue, emphasizing how keynote addresses and speeches don't get things done - work gets things done. This seems like a pretty clear dig at automakers like Tesla, who seem to repeatedly over promise and under deliver with big announcements for the future. Ford The other focus of the ad campaign is keeping customers from leaving the Ford brand. With the announcement to kill off all non-SUV models except the Mustang, Ford is taking a huge gamble that its sedan and hatchback customers won't leave the brand instead of switching to an SUV. Instead of focusing on attracting new customers, this campaign will include a new customer service program that is modeled after frequent flyer rewards. Ford hopes that the rewards, along with an updated lineup of SUVs and crossovers, will be enough to keep customers loyal. Ford

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Ford Mustang Coupe Ford F-150 Ford Edge ST Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top