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Volvo' s Subscription Service Already Has A Waiting List

Nov. 13, 2018 6:05 AM ET by Jared Rosenholtz Industry News / Comments It looks like Volvo has excelled where Cadillac has failed. America's go to luxury automakers, Cadillac and Lincoln, haven't had success with their subscription services. Book by Cadillac experienced a lack of inventory, so the company decided to cancel the service, while Lincoln couldn't attract enough users for its used car Canvas service. This doesn't mean subscription services themselves are the problem, as Porsche is currently having massive success with its Passport service, enough to expand beyond Atlanta, Georgia. Volvo is also doing well with its Care by Volvo program. However, this success doesn't come without complications, as Automotive News reports that the company now has a waiting list for its subscription service. Volvo Volvo Volvo Volvo initially opened up its subscription service by offering its compact XC40 SUV for $650 to $850 per month, including insurance and maintenance. Customers sign up for two years and can swap out their vehicle for a new one after just one year. Later, Volvo opened up the service to more models, including the S60 Polestar, which was only available by subscription. In the first four months of the program, Volvo already sold as many subscriptions as it had expected in the first year. Volvo didn't mention exactly how many people are currently signed up for the program but did confirm that customers who want to subscribe to an XC40 will now be put on a waiting list that stretches into 2019. Volvo Volvo Volvo Clearly, Care by Volvo has some issues to work out, but Volvo's subscription service is well-positioned because it only allows customers to swap out their car at the end of the year. Offering multiple swaps during the year adds complication to the service, making it more expensive. Volvo must also figure out how to better integrate its dealers with the service, so cars can be put up for sale when subscribers are done with them after a year. Volvo Volvo

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Volvo XC40 Volvo S60 Polestar Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top