Here' s How Volkswagen Plans To Make Its US Dealers More Profitable CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Here' s How Volkswagen Plans To Make Its US Dealers More Profitable

Here' s How Volkswagen Plans To Make Its US Dealers More Profitable

Nov. 07, 2018 3:01 PM ET by Jared Rosenholtz Industry News / 1 Comment VW needs to recapture its market share in the US. For years, Volkswagen has been struggling to recapture market share in the United States. After hitting its peak market share of 5% back in 1970, VW hasn't been able to garner more than 3% market share since 2012. The German automaker plans to reach 5% market share within the next 10 years, which would mean selling around 800,000 vehicles (double the company's current volume). Doing so will be an enormous challenge for VW and company CEO Herbert Diess has told Automotive News how he plans to make the company more profitable in the US market. Volkswagen Volkswagen Volkswagen Speaking about VW's US dealers, Diess said, "I know many of them personally. I'm also sorry about, let's say, the operational defects we had. We had to postpone a few deliveries. We had a few quality hiccups, which I'm really sorry about, and which we have to improve. We will improve the team in all areas. We will upgrade our operations. We can do better." We assume by postponing deliveries, Diess is referring to the Arteon, which has been continually delayed after being revealed in Europe over a year ago. Diess also spoke about dealer profitability, which currently lags behind other automakers. "We want the dealers to become really profitable because only a profitable dealer will deliver a good service, will have a good customer relationship, and we will work on that. We will do the utmost," he said. Volkswagen "I think we have the right dealer body for still a lot of growth to come. We will come with exciting new models. There will be growth potential, and I'm optimistic that we can improve dealer profitability," Diess said. We hope one of these new models includes a pickup truck like we've been begging VW to build for years. "What we foresee for the Volkswagen brand is a story very much like the Audi story," he said. "We aren't coming from nowhere; we have a base, and everyone knows us. But there's a long way to go to really make Volkswagen a volume player here in the United States." VW may have a long way to go, but the influx of electric ID models may have the potential to completely flip the script in the US. Volkswagen Volkswagen Volkswagen

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Volkswagen Arteon Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top