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Is Cadillac' s Subscription Service Already Dead

Nov. 04, 2018 6:25 AM ET by Jared Rosenholtz Industry News / 7 Comments Well, that didn't end well. Last year, Cadillac launched its new subscription service called Book by Cadillac. The service allowed subscribers to alternate between any model in the Cadillac lineup for $1,500 per month. We really liked the concept of having an Escalade to pick up the kids from school with and a CTS-V on the weekend. Unfortunately, Book by Cadillac experienced issues very early on, unable to fill requests due to a lack of inventory. The company was actually forced to turn away potential clients because there simply weren't enough cars to go around. Eventually, Cadillac raised the price to $1,800, but the troubles didn't end there. Cadillac According to The Wall Street Journal, Cadillac is already canceling its subscription service after just two years. WSJ sources said, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." Book users will reportedly be sent notifications to return their vehicles within 30 days of the message. Lincoln has also experienced issues with its subscription service, which uses pre-owned vehicles instead of brand-new ones. Cadillac Cadillac Cadillac Interestingly, a GM spokesperson said Book by Cadillac could return, only after the company had learned its lessons from its pilot program. If the idea of being able to switch out cars from a brand still sounds appealing, other companies including BMW, Mercedes-Benz, and Porsche all offer their own subscription services. Automakers like Lexus and Volvo will also let you subscribe to a single model, which includes maintenance and insurance. Even though Cadillac may have failed, we still love the idea of a car subscription service. Cadillac Cadillac

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Cadillac CT6 Sedan Cadillac Escalade Cadillac ATS Coupe Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top