Nissan Admits Customers Don' t Want A Hybrid GT-R CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Nissan Admits Customers Don' t Want A Hybrid GT-R

Nissan Admits Customers Don' t Want A Hybrid GT-R

Apr. 28, 2019 5:40 PM ET by Jared Rosenholtz / 5 Comments Adding electrification will increase both its weight and price. If you want to know what's happening with the next-generation Nissan GT-R, you may as well ask a random person on the street because Nissan keeps putting out conflicting statements. We still have no idea when the R36 GT-R will arrive but early indications suggest that when it does, it will come with some form of electrification. After driving the Acura NSX, we would not object to a hybrid GT-R but some GT-R diehards won't be so easy to convince. Now Nissan may be backtracking on its statements about a hybrid GT-R, according to a recent interview. Speaking with Motor1, GT-R specialist Hiroshi Tamura said Nissan is still undecided on whether to invest in a new platform with electrification or simply offer a reskinned version of the current car - which has been on sale since 2008. When talking about whether people would actually want a hybrid GT-R, Tamura asked, "do [our customers] really, really want a hybrid for the GT-R? Ninety-nine percent of our customers say, 'no, thanks.'" The recently-revealed 2020 GT-R starts at $101,685 for the Pure trim and tops out at $177,235 for the Nismo model but Tamura says adding a hybrid drivetrain would push the car above the $200,000 price point - which he says is too high. "Mr. Customer, you have a choice," Tamura said. "You cannot have both." Customers will have to choose between having a faster GT-R than the current one with a price approaching a Lamborghini Huracan, or one that remains in the current price range. Tamura even estimated that a hybrid system would add around 200 kilograms (441 pounds) to the curb weight and at least $10,000 to the price. Enoch Gabriel Gonzales via behance Enoch Gabriel Gonzales via behance While the GT-R still has a cult following, Nissan only sold 538 of them in 2018. Even in its best sales year in 2008, Nissan only moved 1,730 units of the GT-R. This is a niche product by definition, meaning it doesn't make a ton of sense for Nissan to dump money into it. No wonder why we still have no idea what the R36 will look like.

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Nissan GT-R Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top