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Mercedes Needs Free Delivery Like This In America

Apr. 26, 2020 4:51 PM ET by Jay Traugott Industry News / 1 Comment Big box probably not included. Auto sales have been deemed an essential service and that means dealerships are officially open for business. It's a huge sigh of relief for the auto industry despite the fact that factories remain closed, though that could change in the coming weeks as well. But dealerships must take proper safety and health precautions against the coronavirus pandemic when selling and delivering new vehicles, and Mercedes-Benz has just launched a new and completely free delivery program that ensures that. There's only one problem with it: free delivery is so far available in Germany only. This contactless program begins with customers placing their orders through an online store. Once the order has been received, the vehicle itself is prepped for delivery. Customers can arrange a delivery time and everything else will be done online. Mercedes-Benz Mercedes-Benz Mercedes-Benz The only exception is that a sales representative will be present to hand over the key, though they'll be wearing a face mask and gloves. And no, the new Mercedes vehicles won't be delivered in a big box. Mercedes's online store isn't a brand new thing, however. It actually launched back in 2016 but as of this past December has attracted some 400,000 visitors. The German automaker expects this number to grow even more in the years ahead. By 2025, it predicts buying cars online will have become a regular habit. It won't matter whether one is buying a Mercedes-Benz CLA or a Mercedes-AMG GT; the buying process will be the same. Test drives, however, will obviously remain a dealership-only thing. With free delivery and no deadline for this offer to end, there's a good chance Mercedes's Germany dealerships will reap the benefits. Question is, will free delivery come to the automaker's most important market, the US? In many cases, we wouldn't be surprised if a majority of dealerships are already absorbing the delivery costs. This is a luxury brand after all and clients are already used to many perks when buying an expensive vehicle.

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