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Get Excited For Kia' s Future GT Models

May. 14, 2020 2:06 PM ET by Jared Rosenholtz Scoop / 6 Comments GT isn't just a badge to Kia. Being part of the same auto group, you might expect Hyundai and Kia to keep in regular contact to ensure they aren't stepping on each other's toes with new products. The reality of the situation is more like a sibling rivalry with the Korean sister brands continually attempting to one-up each other with their own unique marketing strategies. It may sound counterintuitive from a business standpoint but this philosophy of internal competition has pushed both brands to build impressive and compelling new products with unique flavors. Hyundai has defined itself as a mature, value-oriented brand with a youthful sporty side found in its N and N-Line portfolio while Kia leans towards a younger, more athletic clientele. Speaking with the company's Director of Corporate Communications, James Bell, CarBuzz wanted to catch up with Kia to see where it pictures itself within the Hyundai Motor Group (HMG) conglomerate and what direction we might expect the brand to head in with future models. Kia Kia Kia Kia Being the enthusiasts we are, we were most curious about the company's range of sporty GT models, which most recently expanded with the introduction of the 201-horsepower 2020 Kia Forte GT. "It all goes back to the Stinger GT. It was a serious step compared to the base models and it really over-delivered what a GT promise should be," Bell began. "The way we are going to see GT used in Kia's lineup is to amplify the 'crazy little brother' that we get to be in the HMG family." "We can be a little more unexpected. We can overdeliver on some things but still hit on that value positioning," Bell added while stressing that, "GT is not just a badge. It will not be a GT unless it has some serious chutzpah behind it." We anticipate seeing this level of excitement from Kia's future GT models, like the upcoming K5 GT. Kia Kia Kia Kia Even outside of the GT lineup, Kia has been given a lot of flexibility to experiment with future models. "I think we have the funnest sandbox within the HMG portfolio," Bell said. "The Kia brand is a little less defined but I think that is a huge advantage. We have very flexible boundaries where we can say 'this vehicle is unexpected but for Kia, it's ok.' I think it gives the HMG room to play a little more." Kia will, obviously, pitch down the middle on some new product reveals including the upcoming North American debuts of the next-generation Optima and Sorento. But as we've seen from Kia concepts like the Imagine and HabaNiro, the company isn't afraid to throw some curveballs in there and we are excited to see what's in store. Kia Kia Kia Kia

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Kia Forte Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top