Hyundai Designed The Venue As The Ultimate Used Car Alternative CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Hyundai Designed The Venue As The Ultimate Used Car Alternative
Hyundai Designed The Venue As The Ultimate Used Car Alternative
May. 15, 2020 7:16 PM ET by Jared Rosenholtz Industry News / 9 Comments A low price with a ton of modern features. The 2020 Hyundai Venue is currently the least expensive crossover in the Korean automaker's portfolio with a starting price of $17,350. Hyundai created the Venue to fill the role that used to be filled by the Accent Hatchback and to offer consumers an affordable means of transportation that is still loaded with technology. With these goals in mind, it makes sense that the Venue only comes with one engine, a 1.6-liter four-cylinder producing 121 horsepower. During a recent phone call with Hyundai, CarBuzz learned about some of the company's goals with the Venue and what we might expect from the subcompact crossover in the future. Since the Venue is mainly a value play for Hyundai, you should not expect to see all-wheel-drive or an N-Line version according to Mike Evanoff, the Venue's Senior Project Planning Manager. Instead, Hyundai focused on making the Venue as technologically advanced as possible. CarBuzz CarBuzz CarBuzz CarBuzz "We think that people are looking for a lot of technology in a car," said CJ Eckman, IOT Planning and Connected Car Manager for Hyundai. Eckman explained that the Venue was designed so that people looking for slightly used cars can have a brand-new alternative with better features. "Just like your phone, you don't want a three-year-old model because you are giving up a lot of technology. The same thing can happen with cars. With Venue, you are getting the latest technology at the price point of an entry-level SUV," he added. Hyundai believes that millennials will form the biggest market for the Venue, which is why Apple CarPlay and Android Auto comes standard on all trim levels. "We think this is a must-have feature for a new car," Eckman said. "My parents had a Land Rover Discovery as a rental car and the sticker price was $51,000. My dad said it had this puny little screen. With the Venue, a much less expensive car, the screen is eight inches and that's standard." CarBuzz CarBuzz CarBuzz CarBuzz While Hyundai only offers one engine option for the Venue, it does offer a rare six-speed manual transmission on the base SE model in addition to the IVT found on upper trim levels. Hyundai isn't the only automaker to offer a manual transmission only on the base trim level but there is a decent explanation for why this is the case. "With the manual transmission, the price point is obviously a very important thing," Evanoff explained. "[The take-rate] is about three to four percent, so I think there is still a buyer out there, me included. I understand it can be frustrating that you can not get the manual with the higher equipment specifications and we struggle to fight to keep the manual alive. At the higher trim levels, a manual transmission becomes very difficult to justify in inventory." CarBuzz CarBuzz CarBuzz CarBuzz A manual transmission may not be super appealing to a younger age demographic but Hyundai does at least believe the Venue has a market for some exciting color options. We often yawn at the sea of white, black, and silver cars sitting on dealer lots, but Evanoff is happy to see otherwise. "The Denim is actually overperforming. It's about 10 to 15 percent overall," he said. "The other bright colors are around six to 12 percent. We can try to play around with the color palette throughout the life cycle to offer some other fun colors for future model years." Hyundai Hyundai Join The Discussion
Show Comments (9) Gallery
14 Photos Tags: #Hyundai News #Industry News #Technology Related Cars
Hyundai Venue Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top