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Japanese Giants Honda And Nissan Don' t Want To Work Together

Aug. 17, 2020 11:25 AM ET by Karl Furlong Industry News / 7 Comments Some alliances just aren't meant to be. Automotive giants coming together to create new platforms, technologies, and vehicles isn't a new concept. In a testing economic climate, it makes even more sense, which explains why Ford and Volkswagen are forging ahead with plans to develop electric vehicles and eight million trucks together. So, it perhaps didn't come as a complete shock when Japanese officials pushed for a Nissan-Honda alliance this year. Both brands are well-established and compete in a number of the same segments of the market. Could we be seeing a Nissan Altima and Honda Accord sharing parts sometime in the future? Not so fast - both companies rejected the proposed merger, according to a report by the Financial Times. Honda Honda Honda Honda With even Tokyo's powerful car sector under strain, the idea was suggested by Japanese government figures at the end of 2019 for the first time. The move came based on the fact that the Japanese automotive industry was under pressure from the increasing growth of self-driving electric vehicles. After both Honda and Nissan rejected the idea, Covid-19 arrived and further complicated matters. Honda is one of the few Japanese brands without an alliance, as Nissan already has a merger with Renault, while other Japanese brands like Mazda and Subaru have links with Toyota. For instance, the Toyota Yaris sold in the US is a rebadged version of the Mazda 2. Another example is the Toyota 86/Subaru BRZ twins. Nissan Nissan Nissan Nissan Honda officials allegedly rejected the merger with Nissan based on the latter's capital structure with Renault, while Nissan would prefer to focus on refining this existing alliance. "A Nissan-Honda merger would only make sense to people who do not understand the car industry," said a former Nissan executive. Recently, we reported on the Renault-Nissan-Mitsubishi merger showing some encouraging signs after earlier troubles when the former Renault-Nissan executive Carlos Ghosn was arrested. Honda's specific engineering design for its cars would also make it challenging to share parts and platforms with Nissan, and the point would ultimately be to save costs. The merger was said to be doomed before it had even made it to the companies' boards. Honda Nissan Honda Nissan Source Credits: Financial Times

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Honda Accord Karl Furlong Senior Editor Sweaty-palmed hot laps are fun, but Karl is a gearhead cut from a different cloth - or is that finely stitched Nappa leather? An E23 BMW 7 Series was the first car he fell madly in love with three decades ago, and this affection for Autobahn-conquering luxury sedans has persisted. Following studies in copywriting and journalism, along with stints in TV scriptwriting and marketing that had far too little to do with cars, Karl kept the fire burning by writing for automotive websites on the side, including a Florida-based auto repair shop and another for Porsche enthusiasts. It all came together when he joined CarBuzz in 2019. He has penned some of the latest news, reviews, and features ever since. Contact Karl @FuelAffection LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top