Honda' s Latest Trademark Is A Huge Surprise CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Honda' s Latest Trademark Is A Huge Surprise

Honda' s Latest Trademark Is A Huge Surprise

Aug. 03, 2020 5:11 PM ET by Jared Rosenholtz Rumor / 9 Comments A forgotten model could be coming back. Remember the Honda CR-Z? Yeah, that quirky hybrid hatchback sold from 2010 to 2016, which was a failed spiritual successor to the original CR-X. According to a recent application with the United States Patent and Trademark Office filed on July 29, 2020, the CR-Z could make a comeback. Honda recently announced a slew of changes to its 2021 lineup, including the discontinuation of the Civic Coupe and Fit Hatchback. If brought back in the same capacity as before, the CR-Z could be an exciting and affordable replacement to the Fit for an American audience that does not receive the Japanese and European market model. But if we had to guess the CR-Z may be completely unlike what it was previously. Honda Honda KDesign AG Honda eventually discontinued the CR-Z in 2016 due to slow sales. Even four years ago, the writing was on the wall for small coupes and hatchbacks as crossover sales soared. Honda would be smart to completely reinvent the CR-Z as a coupe-like hybrid crossover based on either the HR-V or CR-V with styling elements from the Honda Insight hybrid. Such a creation would target the new Toyota Venza, which is essentially a more luxurious and stylish version of the popular RAV4. Honda Honda Honda Admittedly, we have no idea why Honda applied to trademark the CR-Z name. It could be for an upcoming product launch, but it could also be to keep it away from other automakers. We'd love to see the CR-Z return as a hybridized or electric hot hatchback, much like the Honda e that is unavailable in the US. A sportier Si or Type R model would be even cooler, though this is likely wishful thinking. We anticipate Honda will keep any news related to the CR-Z close to the chest, and only announce updates when the time is right. Honda Honda Honda Source Credits: United States Patent and Trademark Office

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Honda Insight Jared Rosenholtz Editor-at-Large After graduating with an MBA, Jared pursued his love of cars by becoming an automotive journalist. An internship with CarBuzz grew into his current position as Editor At Large. Jared now spends most of his time evaluating new vehicles and chasing the latest news stories in the automotive industry. When he’s not attending Cars & Coffee events on the weekend, Jared loves to watch NFL football and cruise around with the top down in his German convertible. Contact Jared @Carsnbites @jar_rosenholtz LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top