We Think This Is The Name Of The New Lotus Elan CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News We Think This Is The Name Of The New Lotus Elan
We Think This Is The Name Of The New Lotus Elan
May. 09, 2022 8:11 AM ET by Gerhard Horn Scoop / 3 Comments And it will be the first car not to start with the letter "E." At the end of April 2022, Lotus filed a new trademark with the European Union Intellectual Property Office. The trademark is for the name: "Lena," which is quite significant. Since the company was founded in 1948 by Colin Chapman, apart from the racing cars differentiated by numbers, every road car since 1965 has a name that starts with the letter "E." Examples include Evora, Exige, and Elise. Even the latest products continue the tradition. Lotus' latest sports car is called the Emira, while its inevitable EV SUV is called the Eletre. Is Lotus going to break tradition for its 75th anniversary next year? Apparently so, if a trademark (exclusively uncovered by CarBuzz) for the name Lena is anything to go by. By the way, if you scramble the words in Lena, you come up with Elan, one of the most famous cars it ever produced. The original Elan is a legend, but in the late '80s, Elan was a flop. Lotus then sold the rights to the name to Kia, who came up with a weird Elan-like clone. Lotus European Union Intellectual Property Office European Union Intellectual Property Office Lotus We know Lotus is working on a few upcoming cars and that all of them start their lives called Type 13x. The Eletre, for example, was named the Type 132. There are other codenames still in play. Type 133 is rumored to be a four-door coupe scheduled to be unveiled next year. Type 134 is said to be a larger SUV than the Eletre, while Type 135 is set to be an all-electric sports car. Lotus also applied to trademark Etude and Envya. Using the magical power of speculation, we think the Etude badge will be used for the larger SUV, while Envya will likely be pasted to the rear end of the four-door coupe. Lotus Lotus Lotus Lotus That leaves us with the all-electric sports car, possibly representing the most significant departure from the brand's history. Yes, we know the Eletre is more controversial, but Lotus is being forced to build an SUV. Even Ferrari caved to increase income. We think there's a good chance Lotus will use Lena for the second sports car, finally breaking ties with its old self and moving into a new era. The Elan was a two-door sports car, so it fits. And it would be a stellar way to celebrate 75 years of existence while giving a clear signal that it's keeping up with the times. The Elan is dead. Long live Lena. Lotus Lotus Lotus Cars/YouTube Lotus Cars/YouTube Join The Discussion
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Lotus Emira Lotus Eletre Gerhard Horn Senior Editor Gerhard knew from a young age that he wanted to be an automotive journalist. He completely disappointed his parents by completing degrees in communication and English, as well as diplomas in graphic design and film and art appreciation. He later interned at various automotive publications, before landing a permanent position at a newspaper. He became the editor within two years, after which he landed a job as the deputy editor at a national publication, where he spent eight years traveling the world, driving, and writing. In his current role as senior editor, he writes news, reviews, scripts, and opinion pieces. When he’s not supposed to be working, you’ll probably find him working. When he’s forced to take a break, you’ll find him at the movies, or behind the wheel of a ‘92 NA Miata called Kimiko. Contact Gerhard @GrootScreenGerhard LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top