Things Are Sweet And Sour For Jaguar Land Rover CarBuzz

Things Are Sweet And Sour For Jaguar Land Rover CarBuzz

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Things Are Sweet And Sour For Jaguar Land Rover

May. 16, 2022 6:02 PM ET by Jarryd Neves Industry News / 11 Comments JLR's latest financial report shows declining sales - but there's a reason for this. Hot on the heels of its posher big brother, the all-new Range Rover Sport was recently launched to much acclaim, with commentators praising the sleek styling and decidedly plush innards. Jaguar Land Rover is hoping it will draw monied customers into the showroom and steal much-needed sales away from equally tempting rivals. Despite a massive boom in demand for expensive luxury vehicles, JLR has had to contend with plummeting sales.
For the year ending 31 March 2022, the automaker saw retail sales plummet by 14%, to 376,381. Wholesales dropped further still (by 15%) to 294,182. Overall, company revenue saw a 7% year-on-year reduction, to £18.3 billion (approximately $22.4 billion). Like the rest of the automotive industry, the British automaker has had to face struggles relating to the chip shortage and, more recently, the ongoing crisis in Ukraine. Land Rover Land Rover Land Rover Land Rover JLR has said it expects the semiconductor shortage to "continue through the next fiscal year with gradual improvements." While the brand has suspended sales in Russia, the company has said that the country and neighboring Ukraine account for approximately 2.5% of global sales. What's more, the carmaker also sources parts from the aforementioned countries but has said it's "too early to say how future commodity supply and pricing could be impacted."
Still, Jaguar Land Rover has a positive outlook for the future; strong demand has led to record-high orders that the company is yet to fulfill. Demand for the new Range Rover sits at 46,000, while orders for the fabled Defender sit at 41,000. This is only set to grow with the advent of the new Sport. Due to the reinstatement of COVID-19 related lockdowns in China and the RR Sport production changeover, the brand is expecting limited volume improvements in the first quarter, which may result in negative EBIT (earnings before interest and tax) and cash flows. Land Rover Land Rover Land Rover Land Rover "The environment remains difficult in light of the global chip shortage and other challenges," said CEO Thierry Bollore. "However, I'm encouraged by the continuing strong customer demand for our products, highlighted by a record order book." Another promising figure for the company's future is the strong uptick in electrified sales. Full-year sales for electric, plug-in hybrid, and mild-hybrid vehicles increased to 66% from the previous year's 51%. "We are rapidly progressing our plans for a new generation of electric vehicles with our all-electric Jaguar strategy and BEV-first EMA platform for new Land Rover products," added Bollore. For the brand's sake, we're hoping the new financial year brings about fewer challenges for the company as it prepares to deliver myriad new vehicles to impatient customers, should the current industry hurdles subside. Land Rover Land Rover Land Rover Land Rover Land Rover Land Rover

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Land Rover New Range Rover Jarryd Neves Associate Editor After wandering onto the wrong career path, Jarryd quickly abandoned his legal studies to pursue a career in journalism. An internship at a leading motoring magazine nurtured his love for reporting and prepared him for the world of finance and investment writing. Thrilling as it was, Jarryd's first love has always been motoring, and joining CarBuzz in 2022 put him back where he belongs - covering the latest automotive news and events. In his spare time, he trawls the classifieds for cheap (and ruinous) classic luxury sedans or simply cruises around in his own aging German luxobarge. Contact Jarryd @jarrydneves LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top
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