Ford Pays $19 2 Million To Settle False Advertising Allegations CarBuzz
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Ford Pays $19 2 Million To Settle False Advertising Allegations
May. 26, 2022 3:13 PM ET by Gerhard Horn Industry News / 5 Comments And in doing so, it does not admit to any wrongdoing. Ford faced legal action in multiple states, but it has now settled with numerous attorney generals. The American manufacturer was given a slap on the hand for false advertisement. Ford settled the issue by handing over $19.2 million. As part of a settlement, a manufacturer does not admit any wrongdoing. It's similar to a recent settlement in which BMW paid $1.75 million for inflating sales. We all know manufacturers like to embellish a bit in their advertisements, but ads cross the line when they make unrealistic claims about towing capacity and fuel consumption. These claims came back and bit Ford in the gluteus maximus. Ford Ford Ford In the case of the 2011-2014 F-Series Super Duty, the office of the New Jersey Attorney General's investigation found Ford made deceptive and misleading claims to keep the title of best-in-class payload capacity. As soon as a competitor surpassed Ford's claimed payload capacity, it used "deceptive methodology," according to Matthew Platkin, the acting New Jersey Attorney General. To increase the payload capacity, Ford had to remove some weight from the vehicle so that it would not surpass the maximum gross weight. In short, Ford built a Super Duty without a spare wheel and tire, jack, and the typical infotainment system. This gave Ford a few additional pounds to use on the payload side, but the attorney generals allege that Ford never intended to sell a truck in this trim. It was only ever used to calculate a favorable maximum payload, used only for advertising purposes. This is not the first time Ford has been lashed for using the best-in-class claim. Ford Ford Ford Ford The second part of this case dates back to the now-defunct C-Max Hybrid. Once again, the attorney generals accused Ford of making false claims about the fuel economy of 2013 and 2014 models. Ford said that its hybrid people carrier had an advantage over competitors thanks to the claimed range and consumers not having to change their driving styles to match Ford's figures. Ford produced a series of shorts called the Hybrid Games. The attorney generals stated that these ads "deceptively implied that C-Max vehicles offered superior real-world fuel economy and driving performance, which was not the case." Ford eventually lowered the claimed fuel consumption figures and compensated owners with $550. "Misleading claims by manufacturers about their vehicles' fuel economy can result in consumers paying more than expected at the pump. Today's settlement sends the important message that we will hold accountable any vehicle manufacturer that deceives consumers about the real-world affordability of driving one of their vehicles," said Platkin in a statement.Ford Ford Ford Ford