Toyota Dealer Wants Porsche Money For A bZ4X CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Toyota Dealer Wants Porsche Money For A bZ4X
Toyota Dealer Wants Porsche Money For A bZ4X
May. 22, 2022 8:41 PM ET by Chase Bierenkoven Electric Vehicles / 14 Comments Koons Toyota is charging $77K. Laugh now, cry later. Look. Objectively, the Toyota bZ4X is a fine car. It's Toyota's first real EV effort, so we've got to give the brand some slack there. It does have some charging issues, in addition to a somewhat disappointing range (252 miles isn't much compared to the Mach E). But, it's supposed to be a competitively-priced entry to EV ownership for those familiar with the Toyota brand. Toyota of Portland and Koons Toyota don't see it that way. Both dealers want used Porsche money for a mid-level electric crossover. Koons is by far the worst of the two and is selling a bZ4X at an eye-watering $77,278. We understand a small markup. A quick search reveals these models are still trickling out of the factory, with few available right now. But these markups are downright ridiculous. Koons Toyota Toyota Toyota In theory, the bZ4X should top out at around $50,000. Give or take a few grand depending on spec and installed options, of course. We built a similarly-specc'd model on Toyota's online configurator, and the price comes out to $50,835 after destination. In theory, this should be pretty darn close to your out-the-door price on one of these. So charging $77k? Insane. You could buy any number of larger, more luxurious cars at MSRP for that money. Here's a few: Jeep Grand Wagoneer ($60,995), Genesis GV80 ($51,295), and even an Audi Q8 ($71,995). We're 99.9% sure no one would be crazy enough to pay that for a mass-produced car that'll be flooding dealers as soon as it can, but seriously, don't buy this car. Toyota of Portland's trio of $10,000 markups seems almost reasonable in comparison. At least that dealer lists the original MSRP. Toyota of Portland Toyota Toyota Toyota Toyota has taken a relatively soft-ish stance on markups in the past. And it seems like that'll continue in the future. Back in April, we reported that Toyota was going to make the GR Corolla more exclusive than we previously thought. Basically, the brand plans to meet demand without diluting the car's exclusivity. To us, that sounds like a recipe for markups. Until Toyota takes serious efforts to curb these ludicrous markups, they'll continue. Perhaps they could take a page from Ford's stance on dealer markups instead of allowing a dealer to charge $80K for an EV that'll be mass-produced anyway. Toyota Toyota Toyota Toyota Join The Discussion
Show Comments (14) Gallery
11 Photos Tags: #Toyota News #Electric Vehicles #For Sale #Pricing Related Cars
Toyota bZ4X Chase Bierenkoven Associate Editor Shortly before applying to law school, Chase decided to take a chance on pursuing his dream job: playing with cars and getting paid for it. Law school was just a means to an end, after all. His first writing job was freelance and barely paid his grocery bill. It quickly turned into a full-time position, eventually leading Chase to join CarBuzz in 2022. Chase now tests cars, and sits comfortably at the news desk when he's not in the driver's seat. In his spare time, Chase can be heard trying to play guitar, or out enjoying Colorado's natural splendor in his BMW M3. Contact Chase @bierenkoven @cbier823 LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top