BMW M Gets Radical New Logo Design CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News BMW M Gets Radical New Logo Design
BMW M Gets Radical New Logo Design
Jun. 01, 2022 8:12 AM ET by Sebastian Cenizo Design / 5 Comments Once again, BMW appears to be diluting its heritage somewhat. Over the past 50 years, BMW M has provided the buying public with a greatest hits album of excellent driver's cars, but in recent times, it has watered its own image down by attaching the most powerful letter in the world to some altogether average cars like the M235i Gran Coupe. The skunkworks division is now associated with motorcycles too, although we will concede that we don't have too much of a problem with this. What we do have a problem with is that the first standalone M car in decades will be an SUV, and it seems that BMW M is willing to stick its name on just about anything. As if that's not bad enough, a signature design element seems to be losing importance in Munich; the famous tricolor M logo is going monotone. BMW BMW BMW While recent spy shots have suggested as much for the upcoming BMW XM, one might have assumed that this was a one-off for the standalone M car. However, an interview conducted by Australian publication WhichCar? has revealed that this monotone color scheme will be a growing trend going forward, but only on totally new things like that XM SUV. "The overall future direction for complete new cars is that we have a black M badge and the existing cars like the M4, for example, we will not change," said BMW M sales and marketing VP Timo Resch. "For the next-generation type of cars, that's where you will see an M badge that is black. Only new platforms and completely new models will get a black badge." wilcoblok/Instagram BMW BMW BMW In addition, the trim around the badge will be changing to help differentiate various models: "Our way forward instead of differentiating with any other schemes, we decided on this new black base color and then having the surrounding that has a specific color," says Resch. The recently revealed BMW M4 CSL was the first to showcase this, with a red border highlighting its badges. It seems that this trend will be explored with greater freedom in the future: "I will not say that this has to be the future for the next 10 years, but right now we see it as a cool element and changing the DNA a little bit," continues Resch. "The black is giving us a bit of a twist into a future direction that we will also look into. When we look into future design, we will continue to play around with these colors, because they are part of the identity of BMW. They belong to us and you see them on the race cars. You will see cool ways of using these colors." BMW BMW BMW M BMW M The M badge was created in 1972 by Giorgetto Giugiaro and has evolved over the years, but this monochromatic color scheme is by far the most radical change it has ever undergone. The M stripes, internally referred to as the ziehaus streifen, will probably form the basis of those highlighted black M badges of the future. Red will likely signify the top-tier of performance, as on the M4 CSL, while the dark blue could refer to your typical M cars like the regular M3 and M4 and light blue may be used to denote M-lite cars, like the M135i, X2 M35i, and so on. Whatever the future, it seems evident that BMW refuses to accept the status quo and is determined to shake up the established order - in terms of design, offerings, and even model designation badges. More power to you, we say. BMW BMW Source Credits: WhichCar? Join The Discussion
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BMW XM BMW M3 Sedan Sebastian Cenizo Senior Editor Sebastian jumped straight into the workplace after high school. Various vocations in sales, logistics, and project management helped him buy and modify several cars over the years, while his passion for motoring journalism saw him contribute to local print media while running car enthusiast clubs. But in 2019, the opportunity to join CarBuzz arrived. Originally handling reviews of new cars, his love of the technical led to writing detailed blog posts on various aspects of car care and ownership. He currently handles news sourcing, writing, and editing, along with social media management and the clarification of patent lingo. In his spare time, he's either reading, driving, or looking to collect more BMW Performance parts for the E82 and E9X platforms. Contact Sebastian @sebz_tsc @sebz_7 LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top