Genesis Won' t Make The Same Mistakes As Infiniti CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News Genesis Won' t Make The Same Mistakes As Infiniti
Genesis Won' t Make The Same Mistakes As Infiniti
May. 21, 2022 10:42 AM ET by Chase Bierenkoven Luxury / 37 Comments Genesis says the devil is in the details if you want to win. Nissan's luxury arm, Infiniti, is regarded by many to be in a tough place. The brand has some issues. It positions itself as a luxury automaker, built to undercut the likes of BMW, Mercedes-Benz, and Audi. While the price tag certainly does, the technology and features in vehicles like the Infiniti QX80 often leave it behind the rest of the pack, bargain or not. Genesis' regional operations manager, Andrew Pilkington, says that Genesis is trying its best to avoid those issues that have befallen luxury autos brands, like Infiniti, that set out to undercut the Germans. He says "we are doing things very differently. We have the financial support behind us. I think we're in a different position to win as an organization in terms of the product portfolio as well." CarBuzz CarBuzz Infiniti Infiniti One of the things that financing buys is relevance. Nissan and other Japanese automakers are a little behind on the switch to EVs, but Genesis is on the front foot. Genesis has three new EVs on the way, and its full-size Genesis GV80 feels like a luxury product, something that often takes more cash than anything else. Of course, money to make cars better, and more innovative is only part of the battle. Creating a sort of "experience" is also important when it comes to wooing luxury buyers. Pilkington told Autocar that the company's "Genesis difference" policy is part of that. Every new Genesis customer has an assistant assigned to them. Not a salesperson. Pilkington says these assistants don't earn a commission. Instead, they help "the customer through the journey from arranging test drives and assisting with the online ordering process to delivering the car to you and helping if there is an issue with the car during ownership." That helps establish a relationship with customers, something not every carmaker gets right. CarBuzz CarBuzz Infiniti Infiniti Clearly, Genesis hopes these measures will help keep it from falling by the wayside as Infiniti has done. "You need to draw on the expertise of other people and that's why the challenge is getting the right people on board to create that culture," says Pilkington. The first few years of Genesis have been incredibly important, and for now, at least, it appears the brand has stuck the landing. We see plenty of them on the street, and it appears the brand's reputation is now getting off the ground and keeping it in good standing with the general public. Genesis has worked hard to cement itself as a luxury auto manufacturer, and as long as the quality continues to appease both media and consumers, there's no reason the brand can't succeed. As for Infiniti, it's safe to say both it and Lexus have some compelling Korean competition. CarBuzz Infiniti Infiniti Infiniti Source Credits: Autocar Join The Discussion
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Genesis GV80 Infiniti QX80 Chase Bierenkoven Associate Editor Shortly before applying to law school, Chase decided to take a chance on pursuing his dream job: playing with cars and getting paid for it. Law school was just a means to an end, after all. His first writing job was freelance and barely paid his grocery bill. It quickly turned into a full-time position, eventually leading Chase to join CarBuzz in 2022. Chase now tests cars, and sits comfortably at the news desk when he's not in the driver's seat. In his spare time, Chase can be heard trying to play guitar, or out enjoying Colorado's natural splendor in his BMW M3. Contact Chase @bierenkoven @cbier823 LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top