This Is How BMW Plans To Beat Tesla CarBuzz News Features New Cars Used Cars Sell My Car Shopping Tools Car Reviews Car Finder Compare Cars Best Cars Car Dealerships Used Car Reviews Car Advice Home News This Is How BMW Plans To Beat Tesla
This Is How BMW Plans To Beat Tesla
May. 14, 2022 3:55 PM ET by Gerhard Horn Electric Vehicles / 11 Comments It all revolves around the cost of batteries. Electric vehicles cost more than their ICE counterparts mainly because of the high cost of raw materials needed to produce batteries. The most expensive part of an EV is its battery pack. For this reason, BMW wants to bring the price of batteries down by 30 percent, which will enable it to sell EVs for much cheaper. It's currently the only realistic way of beating Tesla at its own game. Elon Musk's brand might have its fair share of troubles with build quality and its infamous autonomous driving features, but it remains America's favorite EV brand. According to Automotive News Europe, who spoke to people familiar with the Bavarian brand's plans, BMW will move over to new round cells instead of the prismatic cells it has been using. BMW BMW BMW It's worth noting that Tesla has already been using cylindrical cells. The difference here is that BMW's cells will have a higher energy density, which will allow BMW to sell vehicles with a longer range. Its existing partners will manufacture BMW's new round cells. Though nothing more was said about parts sourcing, we know BMW currently buys batteries from China, South Korea, and Sweden. How BMW will manage to reduce costs by 30 percent is unclear. Battery prices have dropped dramatically over the last ten years. Still, they remain high due to drastic price increases in the raw materials needed to manufacture batteries. These prices will likely take years to stabilize, but BMW expects its "Neue Klasse" (New Cars) vehicles to benefit from the rounded cells when they are introduced from 2025. That excludes the i7 and the upcoming i5, which will be introduced next year. BMW BMW BMW To give you some idea of the price difference, we can compare BMW's current models. That's assuming the 30 percent drop in battery cost would directly impact the retail price of a car. The BMW iX xDrive50 retails for $83,200 and the blistering i4 M50 has an MSRP of $65,900. What would those prices look like minus 30 percent? The iX would theoretically sell for just over $58,000, while the top-spec i4 would retail for $46,130. Those are enormous differences. It's a sound plan, but we're currently more interested to see how BMW manages to pull it off, given the current state of material prices. BMW BMW CarBuzz CarBuzz Source Credits: Automotive News Europe Join The Discussion
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BMW i4 BMW iX Gerhard Horn Senior Editor Gerhard knew from a young age that he wanted to be an automotive journalist. He completely disappointed his parents by completing degrees in communication and English, as well as diplomas in graphic design and film and art appreciation. He later interned at various automotive publications, before landing a permanent position at a newspaper. He became the editor within two years, after which he landed a job as the deputy editor at a national publication, where he spent eight years traveling the world, driving, and writing. In his current role as senior editor, he writes news, reviews, scripts, and opinion pieces. When he’s not supposed to be working, you’ll probably find him working. When he’s forced to take a break, you’ll find him at the movies, or behind the wheel of a ‘92 NA Miata called Kimiko. Contact Gerhard @GrootScreenGerhard LoginSign Up Home News Features Car Reviews Car Advice 2021 CarBuzz Awards New Cars Used Cars Future Cars Compare Cars Sell My Car Car Dealerships Buy Here Pay Here Used Car Reviews Popular Tags Cars # Video # TOP # Spy Shots # Reveal # Rumor # Auto Show # Supercar # Tuning # Car Culture # Industry News # Motorsport Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Make Acura Alfa Romeo Aston Martin Audi Bentley BMW Bollinger Bugatti Buick Cadillac Caterham Chevrolet Chrysler Dodge Ferrari Fiat Fisker Ford Genesis GMC Hennessey Honda Hyundai Infiniti Jaguar Jeep Karma Kia Koenigsegg Lamborghini Land Rover Lexus Lincoln Lordstown Lotus Lucid Motors Maserati Mazda McLaren Mercedes-Benz Mini Mitsubishi Nissan Pagani Polestar Porsche Ram Rimac Rivian Rolls-Royce Spyker Subaru Tesla Toyota Volkswagen Volvo By Car Type SUVs Crossovers Sedans Coupes Trucks Sports Cars Wagons Vans Hatchbacks Convertibles Small Cars Luxury Cars Electric Cars Hybrid Cars Future Cars By Price Up to $15K $15K - $25K $25K - $35K $35K - $45K $45K - $55K $55K - $75K $75K - $100K $100K - $200K $200K - $300K Above $300K Back To Top