What Is Vevo? An Intro to the Popular Music Video Platform

What Is Vevo? An Intro to the Popular Music Video Platform

What Is Vevo? An Intro to the Popular Music Video Platform GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO Streaming > Music, Podcasts, & Audio 52 52 people found this article helpful

What Is Vevo? An Intro to the Popular Music Video Platform

Vevo has produced hundreds of thousands of music videos

By Elise Moreau Elise Moreau Freelance Contributor University of Ontario George Brown College Elise Moreau is a writer that has covered social media, texting, messaging, and streaming for Lifewire. Her work has appeared on Techvibes, SlashGear, Lifehack and others. lifewire's editorial guidelines Updated on December 31, 2020 Tweet Share Email Tweet Share Email Music, Podcasts, & Audio Audio Streaming Spotify Pandora Apple Music Prime Music Music For Your Life Podcasts Radio CDs, MP3s, & Other Media You may have seen the name Vevo on the bottom of music videos. Vevo is a premium music video entity that aims to give a voice and global platform to emerging and established artists from Universal Music Group, Sony Music Entertainment, and Warner Music Group. Vevo has undergone a few changes since its 2009 launch, so here's a look at Vevo's history and where it stands today.

Vevo' s History

Vevo, whose name combines video and evolution, wanted to change the way music videos reach fans. Universal Music Group, Sony Music Entertainment, and EMI formed the venture in 2009, with Warner Music group joining the fun in 2016. EMI eventually left the partnership to pursue its own music video delivery system. The Vevo.com website originally was a music video-streaming platform. Along with its companion mobile app, Vevo was successful at first with both viewers and advertisers. A partnership and profit-sharing agreement with Google meant that Vevo's videos also streamed on YouTube. But YouTube and Vevo jostled for power and control. In 2018, Vevo waved the white flag and conceded to YouTube's monster reach. Going forward, Vevo announced it would shutter its streaming service and apps and focus on cultivating and sharing original content through other channels.

Vevo Today

Vevo is now responsible for releasing more than 450,000 videos, with more than a billion viewing hours for its videos each month. Aside from showcasing its artists, Vevo produces original shows, including Ctrl, which follows the journeys of urban music artists, and Rounds, which looks at European artists. Other original content includes Lift, which showcases exclusive performances of young, up-and-coming artists, and DSCVR, which aims to help new artists reach an audience. There's also behind-the-scenes footage, live performances, and interviews with artists.

Where to Find Vevo Content

The Vevo website is no longer a source for streaming Vevo content. Still, there are various platforms where you can enjoy Vevo's offerings. Look for the Vevo branding in the lower-right corner of a music video to make sure you're watching a Vevo production.

YouTube

YouTube is the biggest host of Vevo music videos and shows. Navigate to the Vevo channel on YouTube, which has nearly 20 million subscribers, to see new videos and browse nearly 20,000 videos categorized by genre, albums, playlists, new releases, and more. There are also featured channels within the Vevo channel for Vevo playlists, artists' Vevo sub-channels, and Vevo for other countries.

Roku

Add the Vevo channel on Roku to access more than 14,000 HD videos and playlists.

Apple TV

Add the Vevo app to Apple TV for official artist videos, exclusive performances, and original content. Search for content, or browse to find new music.

More Places

Find Vevo channels or apps for Samsung TV Plus, Amazon Fire TV devices, Alexa-enabled devices, Pluto TV, Sky Q, Now TV, and Xumo. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why! Other Not enough details Hard to understand Submit More from Lifewire The 9 Best Free Music Streaming Apps for iOS and Android (2022) How to Stream Oscar Nominated Movies (2022) HBO vs. HBO Max: What's The Difference? 7 Best Websites for Movie Trailers 14 Best Places to Listen to Free Music Online 6 Best Places to Watch Music Videos Online The Top 7 Streaming Services with Local Channels The 22 Best Free iPad Apps of 2022 How to Identify Songs in YouTube Videos What Is YouTube: A Beginner's Guide What Is Vimeo? An Intro to the Video Sharing Platform The 9 Best Devices for Streaming TV in 2022 The Best Streaming Apps for Android Best Sites for Streaming Music Videos How to Watch Internet TV With Nintendo Wii and Wii U How to Find out Who Is Watching Your YouTube Videos Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies
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