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Google to Open a Retail Store This Summer
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By Allison Murray Allison Murray Tech News Reporter Southern Illinois University Allison reports on all things tech. She's a news junky that keeps her eye on the latest trends. Allison is a writer working out of Chicago, IL, with her only coworker: her cat Norbert. lifewire's editorial guidelines Updated on May 20, 2021 03:12PM EDT Fact checked by Rich Scherr Fact checked by Rich Scherr University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire. lifewire's fact checking process Tweet Share Email Tweet Share Email Smart & Connected Life Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming Google is opening its first-ever physical retail store, the tech giant announced on Thursday. The new store is set to open this summer in the Chelsea neighborhood of New York City. Google said the store will "be a space where customers can experience our hardware and services in a helpful way." Google Customers will be able to buy Pixel phones, Nest devices, Fitbit watches, and other Google-made products. The store’s employees also will be able to fix devices, help with installations, and troubleshoot specific issues. "The new Google Store is an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it," Google wrote in the blog post announcing the store. "We look forward to meeting many of our customers and hearing their feedback on the store, so we can continue to explore and experiment with the possibilities of a physical retail space and build upon the experience." Since the pandemic started, many stores have begun to offer a buy online, pick up in-store option, and Google said it would provide this choice for customers, as well. Google did not specify if it would open more Google Stores in other locations in the future. The new Google Store is an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it. The store’s concept seems similar to an Apple Store, though this isn’t the first time a tech company has opened a retail concept to compete with Apple’s well-known store experience. Amazon opened its first brick-and-mortar store in 2015 called Amazon Books. Since then, Amazon has launched six different types of stores in more than 20 states, including the Amazon Go store, a store model without cashiers that lets customers pick up their items and leave without going through a check-out through the use of cameras, sensors, and computer vision techniques. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why! Other Not enough details Hard to understand Submit More from Lifewire What Is Google One? How to Use Google Lens on iPhone What Are Private 5G Networks? Google I/O 2023: Dates, News, Rumors, and Everything Else To Know Google Store Best Deals (Updated for 2022) The 6 Best Online Retailers for a TV Purchase in 2022 5G: The Latest News & Updates (October 2022) What Are Smart Clothes? The 9 Best Liquidation Auction Sites of 2022 The 8 Best Places to Buy Phones in 2022 How to Use Apple Wallet 18 Best Shortcuts for Apple's iOS Shortcuts App Buying a TV Online Vs. In a Store: Which Is Less Hassle? How to Protect Private Info Stored on Your iPhone What Is Google Sheets? EMZ File (What It Is & How to Open One) Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies