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A 'Proper' Apple Smart Camera Would Be Sweet
But it'll never happen
By Charlie Sorrel Charlie Sorrel Senior Tech Reporter Charlie Sorrel has been writing about technology, and its effects on society and the planet, for 13 years. lifewire's editorial guidelines Updated on July 15, 2021 03:22PM EDT Fact checked by Rich Scherr Fact checked by Rich Scherr University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire. lifewire's fact checking process Tweet Share Email Tweet Share Email Smart & Connected Life Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming Key Takeaways
Yongnuo’s new interchangeable-lens camera is powered by Android.An Apple camera, powered-by iOS and with an M1 chip inside, could be amazing.The iPhone is already one of the world’s most popular cameras. Yongnuo Yongnuo has made an Android-powered camera, complete with big sensor and a grown-up lens. What if Apple did the same, with an iOS-powered camera? Smartphones have tiny lenses, and even tinier sensors, making them inferior to almost any purpose-made camera. But they have a secret weapon. There’s a computer inside. In the case of the iPhone, that computer is absurdly powerful, and has a whole section of its chip dedicated to photography. Imagine, then, what Apple could do with that power inside a regular mirrorless camera. "Apple has firmly established itself as the brand of choice for high-end artists and creators, and moving into high-end photography would only reinforce this. They have the product design and UX skills to make an incredibly sleek, easy-to-use product, and their whole device ecosystem is heavy on the gorgeous displays that would make these photos pop," Devon Fata of Pixoul told Lifewire via email. The Camera
First, let’s set out the kind of camera we’re talking about. The body would be around the same size as an iPhone, only thicker to accommodate a bigger sensor (the larger the sensor, the further away from it the lens has to be), physical shutter, and lens mount. It would have some buttons and dials, and of course a gorgeous retina touch-screen on the back. This camera would have either a zoom lens or interchangeable lenses. So far, it’s like any other mirrorless camera available today. But then you put one of Apple’s A-series iPhone and iPad chips in there, with its neural engine, and image processing hardware. And you add 5G connectivity for sharing photos, storage for your iCloud Photo Library, and an app store for photo-editing apps or plugins. Yongnuo The Benefits
The immediate practical benefits are obvious. First off, you’d never need to hook it up to a computer to import your photos—they’d just show up in your library, like pictures you snap with your iPhone. Then, you’d be able to share them to Instagram or wherever—try that with a regular camera. And all photos would be location-tagged, faces would be recognized, and so on. That’s neat, but it’s not that hard to do all of this just by importing your photos into your iPhone. Some cameras even have companion apps to make this transfer semi-automatic, and to stamp the GPS coordinates from your iPhone onto the photos while they are still inside the camera. What we really want to see is how Apple might apply the power of its incredible iPhone capture technology to more capable hardware. Computational Photography
The smaller the sensor, the worse the image it can produce. Bigger sensors have more pixels, and/or bigger pixels, and can collect more light. The iPhone, and any other camera phone, does a lot of work to turn the data from these tiny sensors into very good photos. Yongnuo At the beginning, it was all about getting a decent image. But now, these computer/camera hybrids enable neat tricks like portrait mode (blurring the background), various night modes, real-time panorama stitching, and a neat HDR trick that takes several images at different exposure levels, and combines them so that shadows have detail, while bright skies remain blue, and not burned out to white. "I do think this would be a niche product, but the benefits to photographers—professional and amateur alike—are numerous," Christen Costa, CEO of Gadget Review, told Lifewire via email. "You can take pictures at a much higher resolution, potentially store more of them, take time-lapse photos, long videos, etc. You'll also have the aid of things like focus correction on a smart camera." With a better camera, these software tricks could be incredible. Night mode would be able to create much more detailed photos, free of the artifacts that show up when you zoom in and take a close look. The famous "sweater mode," which combines several exposures to create a more detailed, higher-resolution photo, could generate incredibly detailed images. An Apple camera could be amazing, but it will never happen. "That would be some very opinionated camera," technology journalist Andrea Nepori told Lifewire via Twitter. "And of course the market size is so small that Apple wouldn’t have any incentive to do anything like that, like, ever." The point being, Apple doesn’t need to make a niche product like this, because it already makes one of the most popular cameras in the world—the iPhone. And people seem happy enough with that. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why! Other Not enough details Hard to understand Submit More from Lifewire Why Pro Photographers Say You Should Be Excited About the New Pixel 7 Pro What Is Burst Mode and How to Use It What Is a Digital Single Lens Reflex (DSLR) Camera Mirrorless Cameras vs. DSLR Cameras How to Use the iPhone Camera The 8 Best Wi-Fi Cameras of 2022 Understand Camera Zoom Lenses Camera Terminology for DSLR Camera Lenses Nikon COOLPIX P1000 Review: The World's Most Extreme Superzoom The 9 Best Smartphones of 2022 iPhone 13 Review: The Best Apple Phone for the Masses The 7 Best Large Resolution Cameras of 2022 The 5 Best Cameras for Under $2,000 in 2022 The History of Sony Cameras The 7 Best iPhones of 2022 The 8 Best DSLR Cameras of 2022 Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies