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Samsung Augmented Reality App to Enhance Shopping

Retail Mode allows users to compare devices virtually

By Cesar Cadenas Cesar Cadenas Writer California State University - Long Beach Cesar Cadenas has been writing about the tech industry since 2016 on a variety of topics like cryptocurrency, video games, the latest gadgets, and much more. lifewire's editorial guidelines Updated on September 23, 2021 01:43PM EDT Fact checked by Rich Scherr Fact checked by Rich Scherr University of Maryland Baltimore County Rich Scherr is a seasoned technology and financial journalist who spent nearly two decades as the editor of Potomac and Bay Area Tech Wire. lifewire's fact checking process Tweet Share Email Tweet Share Email Software & Apps Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming Samsung is launching a new app that uses augmented reality to enhance the shopping experience. The company says the inspiration for this upcoming feature is changing consumer shopping habits as more people go online to shop. Oscar Wong/Getty Images Augmented reality (AR) is an interactive experience where objects in the real world are enhanced with digital information. AR is available across many different apps in the form of photo filters or mobile games where you can interact with characters. The Samsung app is known as Retail Mode, which will only function at Best Buy, online, and at select retailers. While in a supported location, users can open up the app to explore sizing, color options, and how the item looks while worn. Users will also be able to scan a QR code in-store to unlock the same capabilities online. The Size and Compare options are included in the AR experience. As the name suggests, the Size option allows users to see how big a device is compared to their hand. Compare will then let you compare and contrast different devices (even competing ones) in real-time. That means you might be able to compare a Galaxy Watch versus an Apple Watch and decide which is the better purchase. Luis Alvarez/Getty Images The other two tools are Colors and The Look, which will let you explore various color options for your devices and see how a device will look when you wear them, respectively. Retail Mode is available on the Galaxy S21 series and can provide images of Galaxy Watch4, Buds Pro, Buds2, and Buds Live. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why! Other Not enough details Hard to understand Submit More from Lifewire Meta/Facebook's Bet on Virtual Reality What Is the Metaverse? Metaverse vs. Virtual Reality: How They Differ and What That Means for You Applications of Augmented Reality What Is Augmented Reality? Samsung Unpacked 2022: Announcements, News, and More 5G: Here's Everything That's Changing 17 Pros and Cons of Shopping Online The iPadOS Versions Guide What Is Bixby Vision and What Does It Do? How to Use Augmented Reality (AR) on Your iPhone What Is Mixed Reality? Amazon Fire vs. Samsung Tablet: Which Is Right for You? What Is Samsung's One UI for Android? The 15 Best iPhone X Apps of 2022 The 7 Best Stargazing Apps of 2022 Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies