Cherie Kloss Uses Tech to Help Nurses Land Jobs GA S REGULAR Menu Lifewire Tech for Humans Newsletter! Search Close GO News > Software & Apps
Cherie Kloss Uses Tech to Help Nurses Land Jobs
A platform for medical staffing and workforce management
By Michelai Graham Michelai Graham Michigan State University American University Michelai Graham is a dynamic journalist with a passion for scouting and covering stories on local entrepreneurs, small businesses, and startups. lifewire's editorial guidelines Published on November 18, 2021 02:42PM EST Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's fact checking process Tweet Share Email Tweet Share Email Software & Apps Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming Following her struggles working in the medical field, Cherie Kloss launched a tech company to address staffing issues in the nursing industry. Kloss is the founder and CEO of SnapNurse, a tech-enabled healthcare staffing agency focused on rapid response crisis staffing and on-demand staffing. SnapNurse was founded in 2017, and its premiere platform was launched in 2018. The company is on a mission to help solve the nurse shortage in America. Cherie Kloss, founder of SnapNurse. SnapNurse McKinsey reports that nurses are leaving the profession at an alarming rate because of staffing, workload, and the emotional toll of the job. SnapNurse's platform connects healthcare professionals with facilities that have immediate and long-term staffing needs, provides a payments system, and offers workforce management, credentialing, and more. "I want to give nurses the opportunity to fill in those staffing gaps and make extra money," Kloss told Lifewire in a video interview. "Our slogan is empowering nurses through technology, meaning we empower them to make more money and help the nursing shortage by using the technology to help them find those jobs." Quick Facts
Name: Cherie Kloss Age: 53 From: Los Angeles Random delight: Before moving to Atlanta, she was an avid surfer in LA. Key quote or motto: "You have to have hustle DNA." Like Swimming With Sharks
Kloss's parents emigrated from Korea, and when they first arrived in LA, her father worked as a dishwasher. She said he was always urging her to get an education, so she went to the Emory School of Medicine and became a nurse anesthetist. Kloss worked in this role for 17 years. During ten of those years, she was running a production development company on the side. "During those ten years, I worked very sporadically as an anesthetist and had to pick up shifts here and there," Kloss said. "It was a very burdensome process getting credentialed, recredentialed, and keeping track of all of that at 11 different facilities." Kloss said her career working in the media was successful until the reality TV industry began to die off and transform. During this time, she decided she wanted to launch a tech company focused on helping nurses pick up more shifts at various facilities. Kloss launched SnapNurse when she was 49, and she hopes to be an inspiration for other women on the fence about making career changes. "You can have many different careers; you don't have to be stuck in any one," she said. "Find a company that can give you a new start, or start your own startup. Don't be afraid and think it's ever too late." Cherie Kloss, founder of SnapNurse. SnapNurse Kloss's media business was her first taste of entrepreneurship. She said she learned about business during this venture and worked through some tough lessons, like not paying herself. "It was like swimming with sharks, but I guess that's why I wasn't really afraid to launch a tech startup." Exponential Growth
Even without a tech background, Kloss said she immersed herself in learning about the industry following her media career. She began taking free classes on YouTube and reading books to learn anything she could about the tech startup space. Kloss has grown SnapNurse to 375 internal employees, and more than 150,000 medical professionals have used the company's platform since it launched. SnapNurse has grown exponentially over the past 18 months. "We've gained so many hospital contracts because of the high demand, so we've been able to stay sticky and continue growing today," she said. You can have many different careers; you don't have to be stuck in any one. The company's consistent growth is why Kloss recently won one of Ernst & Young's 2021 Entrepreneur Of The Year Southeast awards, which she said has been the most rewarding moment in her career. SnapNurse went from $1 million in revenue in 2018 to $1 billion in revenue today, Kloss said. Despite the numbers, bringing in money hasn't always been the easiest as a minority woman founder. When Kloss has talked with venture capital firms, she said she often ends up turning deals down when VCs tell her that she'll need to be replaced for them to write a check. "I've seen that prejudice out there. I've never really been able to raise venture capital, which is surprising given our growth and trajectory," Kloss said. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why! Other Not enough details Hard to understand Submit More from Lifewire The Most Important Women in the History of Video Games How Nikatine Became a Voice for Trans People on Twitch Music Streamer WhoIsFelyce Wants to Create Connections Through Music Lauren Wilson Wants to Connect Women with Pre-Owned Luxury Fashion Sherrard Harrington: Startup and Venture Capital Maven How Leaders Can Pave the Way for Women in Tech How Janet Phan Helps Young Women Succeed in Tech How HeyShadyLady Reinvents Herself on Twitch How Preet Anand Uses Tech to Help People Living Alone Feel Safe How Ruben Flores-Martinez Helps Small Businesses Launch Faster How GirlCon Fuels Students’ Interests in Tech How Nikolas Woods Makes Sleep More Accessible Everywhere Why Streamer Pikachulita Wants to Reform Twitch From the Inside Weili Dai Uses AI to Help People Improve Their Lifestyles How TikToker and Streamer Hijabberwocky Created Her Own Niche Crushing Gender Barriers: Streamer Pathra Cadness Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies