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Why Apple Lost its Lead in Education
Sometimes the best is too good
By Charlie Sorrel Charlie Sorrel Senior Tech Reporter Charlie Sorrel has been writing about technology, and its effects on society and the planet, for 13 years. lifewire's editorial guidelines Published on January 20, 2022 01:00PM EST Fact checked by Jerri Ledford Fact checked by Jerri Ledford Western Kentucky University Gulf Coast Community College Jerri L. Ledford has been writing, editing, and fact-checking tech stories since 1994. Her work has appeared in Computerworld, PC Magazine, Information Today, and many others. lifewire's fact checking process Tweet Share Email Tweet Share Email Computers Mobile Phones Internet & Security Computers & Tablets Smart Life Home Theater & Entertainment Software & Apps Social Media Streaming Gaming Key Takeaways
Lenovo and HP both have new education laptops and tablets.Apple doesn’t make any education-specific computers.Chromebooks are cheaper and easier to manage. HP Apple used to own the education computing market, but now it doesn't even seem to care. HP and Lenovo just announced new education laptops and tablets. Chromebooks have taken over schools, ousting iPads. Meanwhile, the cheapest Mac laptop costs a grand. Apple offers some education-specific services, as well as education discounts, but the strategy looks to be the same as it is for business: 'Our products are so good, you can just buy them and use them for your school/business/university, just like a regular customer.' So why are Chromebooks taking over? "As more schools turn to remote, hybrid, blended and full-time online schooling options, Apple devices are being left behind in the elementary, and middle school segments as wider devices such as Chromebooks come Google For Education ready and are very easy and cost-effective for schools to implement at speed," Melissa McBride, founder of London-based online education specialist Sofia, told Lifewire via email. We Don t Need No Education
HP's new Fortis lineup includes Windows laptops and Chromebooks. They have reinforced corners, are designed to survive a drop from kid height, and can even shrug-off liquid spills on the keyboard. They offer 4G LTE connectivity, touch screens with pens, and a thick-bodied, grippy-surface design. A MacBook Air has none of these features. It's an incredible computer, but it's not made for kids. Apple's K12 strategy is the iPad, but while these are tougher and offer better connectivity and world-class multitouch, they're limited by price and software. Chromebooks are just cheaper, and because they're essentially thin clients for cloud-based computing, they're absurdly well-suited to deploying in schools, where you want central control. HP "I can't speak to university-level purchases, but I helped my kids' local schools make the purchase decision. So we bought iPad's for K and 1st grade. 2nd grade and up got Chromebooks. iPad's for the little kids because of the touch screen, of course!" parent and entrepreneur Mark Aselstine told Lifewire via email. "We went Chromebooks for a few reasons. First, we already are using Gmail and Google Classroom, so the integration, especially for younger kids, was going to be easier." That's not to say that Apple doesn't offer centralized tools and even a method to let different kids log in to the same iPad. It's just that Chromebooks go further. And then there's the price. "Price plays a big part," said Aselstine. "Not just the initial cost, but a pretty good percentage of these won't come back every year, and as a public school, there's only so much we can do to collect them. Additionally, kids are rough on these, and we have found the lifespan tends to be about half of what an adult would get from them." When kids are dropping computers or taking them home and not bringing them back, iPads and Macs get expensive fast. You can get an older Lenovo Chromebook for just $99. The cheapest iPad education deal is $399. Higher Education
Take a look at this famous photo taken at the Missouri School of Journalism in 2007. That's a sea of glowing Apple Logos. Of course, you won't see that anymore, partly because MacBooks no longer have glowing logos, Wikimedia Commons Apple's college dream took a dive back in 1999 when Dell overtook it in the education market, although, as the photo shows, the Mac held out in some niches. In universities, MacBooks make more sense. They're still expensive, but that's only because Apple doesn't make a cheap version. The M1 MacBook Air is streets ahead, performance-wise, of any Intel-based PC, even more expensive ones. And Apple's laptops have a reputation for lasting a long, long time. It's also more likely that university students will bring their own device rather than use college-supplied computers, and price may factor in there, as well. Overall, Apple's strategy of making the best devices it can doesn't seem so crazy. It might lose out on the kids' education market, but then again—as Mark Aselstine's school plans show, it might not. The biggest downside might be that kids get so used to Chromebooks they have little interest in Macs when they get older. But then again, Apple has the iPhone, which seems to draw everyone in. Apple might not own education anymore, but it's far from dead. Was this page helpful? Thanks for letting us know! Get the Latest Tech News Delivered Every Day Subscribe Tell us why! Other Not enough details Hard to understand Submit More from Lifewire How to Get an Apple Student Discount Chromebook vs. Other Laptops Can You Use a Chromebook as Your Main Computer? Chromebook vs. MacBook The Best Tech Back-to-School Deals of 2022 Is an iPad Worth It? 5 Reasons Why You Should Buy One The 5 Best Laptops for Kids in 2022 Asus Chromebook C202SA Review: Durable for Students and Kids The 8 Best Laptops for Under $200, Tested by Experts The 7 Best Chromebooks, Tested by Lifewire The 8 Best Electronic Toys for Kids of 2022 Back-To-School Computer Buying Guide Asus Chromebook Flip C302CA Review: Cheap, Convertible, and Seriously Great The 9 Best Laptops for College Students of 2022 The 9 Best Tablets in 2022, Tested by Lifewire The 8 Best Computer Brands Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up Newsletter Sign Up By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. Cookies Settings Accept All Cookies